Perspective, tips, and insight

Articles to help you improve your digital marketing

A home page redesign can really help your web site - an example for Saint Margaret Mercy

Saint Margaret Mercy Healthcare Centers hired TBH Creative to design a fresh look for their current web site without undergoing a full redesign and recoding process. They wanted to make a strong impact and better utilize the space on their home page as a 'starter' project with their 2009 budget, and we gladly accepted the job and challenge. The original home page was outdated, had no structure, and was very inflexible to display important new information. Our goal was to add organization to the page and a couple areas for future information to be posted -- in addition to a stronger overall visual appeal.

After several iterations, below is the revised home page which launched today.

The top right area pulls fresh news from their blog, the top area shows various photos with subtle movement, and interactive tools fall down the left column. The main content area highlights important services and their prestigious awards from Healthgrades. The right column will be used for upcoming announcements and events.

About Saint Margaret Mercy Healthcare Centers Saint Margaret Mercy is one of the largest acute-care hospitals in Northwest Indiana. It has two campuses -- one in Hammond and another in Dyer, Indiana -- offering all private inpatient rooms. They also have more than 20 off-site facilities, including a 9,000-member health club in Schererville, Indiana. Both hospitals offer state-of-the-art equipment and a staff of respected healthcare professionals. They take pride in our leadership role in the healthcare industry, both in Northwest Indiana and Southeast Chicago.
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TBH Creative often works on small redesign projects such as this for Saint Margaret Mercy and offers a wealth of information to help organizations develop their presence online. Our services include creative web design, application development, site architecture assistance, writing or editing web messages, and much more. We would love to help with your next web site project.

Web Site Redesign for St. Elijah Hall in Merrillville, Indiana

TBH Creative was hired by St. Elijah Hall in Merrillville, Indiana to redesign their outdated and old technology web site. Their old site navigation was hard to use and the HTML mark up contained a lot of unnecessary tables and images. Our goal was to give the site a fresh look with easy to use navigation system, as well as add some interest on the home page to highlight past events and service offerings of the hall.

Want a blog design you can be proud of? Don't settle for a design template.

TBH Creative was hired by partner, Compendium Blogware, to redesign the blog site for DyKnow. We created a design for DyKnow's blog that complimented their web site look and feel and also designed a banner ad and call to action areas to highlight important Webinars, Case Studies and a video. TBH stretched the limits of the Compendium's templated system using CSS to manipulate their typical blog design.

Healthcare web site project success - an example for Indiana Health Care Assocation

TBH Creative was hired by Indiana Health Care Association (IHCA) to redesign their web site and help highlight important entities, news, and events. We assisted with the site transfer and content management system earlier this year, so the Phase 2 goal was to increase site usability, offer better communication of information, and increase overall visual appeal. Services offered during Phase 2 included: reorganization of the site architecture, assistance with editing and writing, creation and implementation of a fresh design, set up of a customized blog, and development of new "Members Only" functionality.


About Indiana Health Care Association The mission of the IHCA is to educate, inform, and advocate on behalf of health care providers, consumers, and the workforce.

IHCA is Indiana's largest trade association and advocate representing proprietary, not-for-profit and hospital-based nursing home and assisted living communities, adult foster care and adult day services. IHCA's facilities care for more than 25,000 of Indiana's geriatric and developmentally disabled citizens -- the majority of whom are Medicaid recipients.
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TBH Creative worked closely with IHCA to build their new web site in phases to meet budgetary needs and time-sensitive goals. We enjoy working with clients with multi-facet goals and define the scope to meet its needs. If you are interested in reliable Indiana web site services, contact TBH Creative today for more information.

Indiana Hospitals providing big community benefits!

TBH Creative was hired to design and build a web site to present the community benefits of the Sisters of St. Francis Health Services in 2008 - comprising of seven hospitals here in Indiana. Together as an organization, they offered $364,946,440 in benefits to surrounding communities! These not-for-profit health care providers offer such outreach with simple acts of generosity hoping to bring the light of giving and goodwill to the community.

Starter Web Site for Dermatology Education and Resource Mentors

TBH Creative was hired to build an introductory web site for Dermatology Education and Resource Mentors. The goal was to prepare a simple web site that would explain the organization ideas and plans for functionality. Some of the planned components include an Image Library, Online education courses, and interactive "wiki"-like Dermapedia. We worked closely with the founders to design a web site that communicated the business plans and would allow for growth in the future.

Home Page Redesign for Saint Anthony Medical Center in Crown Point Indiana

TBH Creative was hired to redesign the home page of Saint Anthony Medical Center in Crown Point, Indiana. The home page original arrangement needed a better arrangement to display more information including news, health related tools, keywords, and buttons to other important areas of the web site. We created a new layout that allowed more flexibility, offer a lot of important information, and would help users find what they needed quickly. Visit the web site to learn more Saint Anthony Medical Center.

Small changes make quite a difference! See the previous layout.

About Saint Anthony Medical Center in Crown Point, Indiana Sponsored by the Sisters of St. Francis Health Services (SSFHS), Saint Anthony provides the high quality health care to its patients in Crown Point and the surrounding areas of Northwest Indiana. Saint Anthony offers state-of-the-art technology and services and has been awarded numerous recognition including five-star ratings from Healthgrades organization.

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To learn more about TBH Creative's web redesign services, contact us today. We are happy to evaluate your current web site and give recommendations for visual, coding, or functionality improvement. All components together will help you achieve an effective web site.

Web Site for RJE Business Interiors in Cincinnati

TBH Creative was hired to develop a new web site for RJE Business Interior's new location in Cincinnati. The base layout of the web site was taken from the Indianapolis web site and slightly modified for better use of space, placement of manufacturer links, and easy to read navigation text. We created completely new HTML mark up to eliminate the use of images for text and increase search engine optimization -- as well as make future web updates easier.

What everyone ought to know about Logo Design

Below are a few 'best practices' for designers and / or any business owner to consider as they create a company identity.

To ensure that a logo will last through time and will work for all sorts of purposes, it is important to develop a logo that reproduces well at a small size and in black & white. Gradients, small details and fine lines will surely be lost and confusing at any size. Although in theory a more complex (and in some cases) beautiful picture or artwork is very nice to look at, does not mean it translates well to the world of branding a company or a logo. No amount of gradient or color will rescue a poorly designed mark.

Great American Puzzle Factory New Web Site

TBH Creative was hired to create a redesigned and more functional web site for a new division of Fundex Games featuring puzzles -- The Great American Puzzle Factory. The web site utilizes a custom developed maintenance application and shows off the various types of puzzles they have to offer from Novelty puzzles to Children puzzles to various piece-size puzzles. TBH also helped integrate an RSS feed reader to import news from their blog. Visit the web site to learn more about the Great American Puzzle Factory and Fundex Games.

About The Great American Puzzle Factory Great American Puzzle Factory is a division of Fundex Games and creates cutting-edge puzzle products including Alex Beard’s Impossible Puzzles, Clearly Puzzled™, Make ‘Em Move™, and licensed puzzles. Fundex Games is well-known for many of its other games such as Phase10®, multiple award-winning Alfredo’s Food Fight™, and all-time classic Gnip Gnop™.

Fundex is "Where Fun Comes First" and is based near Indianapolis, Indiana. Follow Fundex Games on Twitter and YouTube.
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TBH Creative welcomes the opportunity to help you with your web site redesign project. Give us a call today for highly effective and reliable web design services.

Why use Strict Doctype?

A new subcontractor asked me why TBH Creative requires the use of Strict DOCTYPE for its website build outs, and below is our explanation, definition, plus a little more technical information.

First of all, according to HTML and XHTML standards, each HTML document requires a DOCTYPE (stands for document type declaration). The "DOCTYPE" appears at the top of each HTML document and tells a validator which version of HTML to use in checking the document's syntax. A DOCTYPE is a key component of standards compliant code, and markup and CSS won’t validate without them. If you are using XHTML to code a web page, you have a choice between using a Strict or a Transitional DOCTYPE. The Strict DOCTYPE means that your XHTML has to be completely standards-compliant. The Transitional DOCTYPE allows you to use some elements and attributes that were common in older HTML markup but that do not adhere to current standards.

Here's a quick way to edit your photos online

A client told me about Picnik -- they had been using the software to crop and edit photos for their web site. The problem was they had a skewed photo that I was going to help them fix. So, when they told me about Picnik, I was a little skeptical but said I would check it out.

Upon giving it a try, I was amazed. I am an avid Photoshop fan, but the Picnik software is a really great alternative, especially for our clients who need to edit photos for online without proper software and expertise.

TBH Creative Named in Top 50 List of Marketing Technology Companies in Central Indiana

TBH Creative is proud to announce and be included in the top 50 marketing technology companies in Central Indiana! TBH Creative offers full services web site services in Indianapolis, Fishers, Carmel and surrounding areas. Custom application work and effective online marketing are our specialty.

Contact TBH Creative today for more information and thanks to Doug Karr for including us on the list!

New website design for Mike Murphy Congress

TBH Creative was hired to design and develop the web site for Mike Murphy Congress. The web site was developed to offer candidate information and allow users to donate and get involved. The web site uses our custom Content Management System (CMS) to allow for growth and easy updates by staff.

Dyslexia Institute of Indiana Web Site Redesign

TBH Creative was hired to redesign the web site for Dyslexia Institute of Indiana and help re-organize its site structure and pages. We were responsible for the preparing the design and ensuring quality after implementation, as well as photo selection and overall design treatment. The goal was simplicity to emphasize the information and allow for easy navigation between the pages.


Who is Dyslexia Institute of Indiana? The Dyslexia Institute of Indiana Inc. (DII) is the proven source for tutors and support that enables individuals with dyslexia to overcome their unanticipated inability to read.

The Dyslexia Institute of Indiana exists to serve children, adolescents, and adults with specific language disabilities. DII provides skills, services, and strategies that enable individuals to attain their full potential by learning to manage the challenges of dyslexia and benefit from its advantages.

TBH Creative can help you with your web site redesign project also. Give us a call today for professional and reliable web design services.

16 sites to find free and cheap stock photos

16 Sites to Find Free and Cheap Stock Photos
Stock photography is available all over the Internet. As a creative design company, we are continually looking for stock images to add interest to our web designs. Oftentimes, the trick is finding fresh photos so that they don't appear "stocky" or common while keeping the cost low for our clients. Below are a few sources we use often and others we have found for you to reference. If you know of others, please leave us a comment and we'll add it to the list.

Wow! That is so cool. Great web site.

Is that what you want people to say when they visit your web site?

An interesting question to consider. Most people would think "yes" at first, however, the wow factor may not be what is needed.

Special effects and graphics are great for web designers, photographers, and other creative folk, but for most other types of business, it is more important for visitors to notice what you have to say and learn about your service or product. The graphics and design should complement the message.

Indiana Health Care Association hires TBH Creative

TBH Creative has recently engaged with the Indiana Health Care Association to manage their web site and online needs. The web site was transferred to TBH Creative today and uses our custom Content Management System. Over the next few months, we will be working with the team at IHCA to increase the site's effectiveness.

The Indiana Health Care Association (IHCA) is an information, education and advocacy resource to health care providers, consumers and lawmakers. The organization is recognized as the authority in the continuum of quality long-term care services in Indiana.

To learn more about how TBH Creative can help with your web site needs, contact us today. Check our portfolio for other samples of work. We specialize in web design, application development, and other online needs.

New blog design for Lydia's Uniforms

TBH Creative was hired by partner, Compendium Blogware, to redesign the blog site for Lydia's Uniforms. We created a design for Lydia's blog that was fun, matched company branding, and called attention to important company promotions. TBH stretched the limits of the Compendium's templated system using CSS to manipulate the typical blog design.
 

Compendium Blogware is a great company is your business has something to say and is looking to increase search engine optimization. Compendium is the only blogging software built specifically for business. Focused on SEO, blogging with Compendium means blogging for results. A Compendium blog enables your employees to create–with ease– relevant content to generate new customers and create demand for your product or service.

Lydia's Uniforms is dedicated to getting you the latest, in-style scrubs and medical uniforms at the best value. They have been selling medical uniforms for 40 years and three generations (all started by their Grandmother Lydia). They emphasize providing friendly customer service and taking care of customers one at a time.

If your company is looking to increase search engine optimization, contact TBH Creative to learn more about what can be done and determine if blogging is a good solution. Or if you already have a blog, we would be happy to assist with a redesign to make it more effective and professional.

Get rid of HTML tables for web formatting once in for all

Many web sites on the Internet today still use tables for lay out. It is time to educate web developers and companies about why using Cascading Style Sheets (CSS) is better. Tables were never intended for web page layout. Rather, the HTML table was designed for presenting tabular data. There are many insidious but huge problems with resorting to tables for web page design.

New web site for Morales Group

TBH Creative was hired by the Morales Group, Inc. to seamlessly integrate third party software for a robust Job Center to their current web site. TBH Creative assisted with many additional tasks throughout the project to help the company with their online presence including: re-coding the pages to remove the table based code with clean, CSS-driven HTML; reorganizing the navigation structure to allow for second level navigation and one-click pages; and optimizing/compressing the graphics for proper optimization. The new web site launched today -- check out the updated site and new functionality via WorldLink Staff Suite at http://www.moralesgroup.net/.

New Song Mission launches new site

TBH Creative is excited for the launch of a newly redesigned web site for New Song Mission. Located in Brown County, Indiana, New Song Mission works to rebuild the lives of children so that they will become joyful followers of Christ Jesus who are full of wisdom, character, and love. TBH Creative was hired to redesign the site for more appeal and to emphasize important information, assist with site architecture, and implement a Content Management System. The revised web site launched today and you can visit the new web site at http://www.newsongmission.org/.

About the Charitable Organization In response to Christ’s calling, New Song Mission offers loving, lifelong homes and a private education for young children whose prospects are severely threatened by dysfunctional family situations. The New Song approach represents a proven alternative to Indiana’s financially hamstrung child care system, and fantastic news for children who deserve a second chance at childhood.

What You May Not Have Known Last year, 23,000 ordinary children in Indiana were abused and neglected by their parents. That’s 442 kids each week or 63 every day who suffer at the hands of a violent batterer or who have been exploited or neglected by parents who disregard their kids’ basic human needs.
In 2003, more than 10,000 children were removed from their homes by the state and placed temporarily in foster homes and facilities; most, from poorer families.

Each year in Indiana:
  • 7,000 children and teens live in temporary foster homes;
  • 3,000 children live in shelters and other state-funded facilities;
  • 200 legal orphans whose parents’ rights have been terminated remain unadopted in state care.
TBH Creative can help your organization build an effective web site. Many organizations need to update pages often, and we offer a custom-developed Content Management System to serve this need. If your organization needs web design assistance, call TBH Creative today to start increasing your online effectiveness.

New Web Site for Morrill & Associates PC

TBH Creative would like to announce the launch of a newly redesigned web site for Morrill & Associates PC -- a law firm based in Chicago and Springfield Illinois. TBH Creative was hired to assist the law firm to create a more effective and up-to-date web presence. The revised web site launched last night and you can visit the new web site at http://www.smorrill.com.

New Web Site for The Indiana University Center for Regenerative Biology and Medicine

TBH Creative is happy to announce the launch a newly redesigned web site for The Center for Regenerative Biology and Medicine (at IUPUI). TBH Creative helped the center update their web design to match University branding strategies, rework the home page messages, set up some social networking, and routine maintenance of content. The revised web site launched today and you can visit it at http://www.regen.iupui.edu/.

A great tip that many web sites fail to do...

Put your contact info (or a link to it) on the top or bottom of every web page.

Don't waste your readers' time by making them hunt around your site for how to contact you. Make your contact info easy to get to. This seems like an obvious suggestion, but many web sites fail to do this. A large percentage of users are looking for contact information to call or find out more, so it is important to give it to them easily. Even a link to the contact page will suffice if it is clear and on all pages. This works especially well when the company has multiple locations and it would be cluttered to appear on each page.

2 tips to minimize web site clicking

Put as few clicks between your visitor and your information as possible. The more you force your visitors to click around your web site the more likely they'll leave and go to another site. A couple tips to help reduce the number of clicks.

Cubestat, the free website value calculator

Cubestat is a free and perfect tool for website value calculation, estimations and information. How does it work? You simply enter the domain url in the search box (as shown below) and Cubestat's unique algorithm will calculate and estimate the website worth, daily pageviews and daily ads revenue of the present domain.

New Web Site for Ace Sign System

TBH Creative is proud to announce the launch a newly redesigned web site for Ace Sign Systems, Inc. TBH Creative helped Ace Sign move from a one page web site to one that offers more information and highlights their project work. The web site launched today and you can visit it at http://www.acesign.com/.

About the Company
Ace Sign Systems, Inc. is a manufacturer of both custom interior and exterior ADA and Architectural signage. Ace has worked with numerous General Contractors, Architects, Design Firms and Facility Managers. We also provide wholesale products to the sign industry.

Ace has evolved with the ADA and focuses on its strict compliance. We achieve excellence by using the latest technology in painting, CNC equipment, foil stamping, welding technology, and personnel training. Our staff is here to assist you in the planning and development of a signage system that meets your facilities needs.
Check out the new site.

Looking for a web design company to design your new site and take your company to the next level online? Contact TBH Creative to discuss your web project today!

Effective Web site Communication - Part 1

Challenges to developing clear communication on a website
In order to build a website that effectively and clearly communicates with visitors, a number of challenges need to be overcome. Not all websites are the same, so challenges may differ from one website to the next, but the challenges discussed below are some of the most common (Smashing Magazine).

1. Too Much Content One of the biggest challenges that designers have to overcome is simply deciding on the amount of content and information to use. Of course, having a lot of quality information is a good thing, but it can also get in the way and make it difficult to communicate clearly with visitors. In many cases, websites with less content have an easier time effectively communicating a particular message to visitors because there is no excess to get in the way.

Think Web 2.0... sites such as Flickr, Facebook, and even blogger.

Simplicity is key. By trying to fit a lot of content onto a page, the website owner can very easily create a cluttered page that confuses visitors. Primary messages are often overpowered by the busy-ness of a page, and sometimes the content may even send mixed or unclear messages.

From my experience, so many sites built with Content Management Systems run into this problem. It takes a lot of consideration and strategy to determine the main messages and prepare verbiage that is clear, concise and makes sense to the average visitor. Web maintenance and updates should be given the same consideration.

Every Visitor is Different!! When developing websites, one needs to keep in mind that each visitor is unique and that it is impossible to classify all of them in the same group. Websites are designed with their target audience in mind, but even within that group of users, some diversity will still exist. These differences can have an impact on the communication of the website, because not every visitor will respond in the same way or understand the same messages.

How are visitors different? Demographics, age and sex are important factors. Beyond demographics, not every visitor will have the same purpose in visiting the website. They may be looking for different things or have different agendas on the website. Visitors will also come from a variety of sources, and visitors from one source will not always have the same characteristics as visitors from another source. Additionally, not all of your visitors will have the same level of knowledge of the subject of your website. All of these things make each visitor unique, and they all have an impact on the communication between the website and the user.

Another factor to consider is user personality types: functional, sensory, or social. This means your navigation must be clear, information/text must be relevant, and the imagery around this all must be attractive and inviting.

Clarity
Communicating through a website is easy. Every website communicates in a number of different ways, even unintentionally. Communicating with clarity, on the other hand, is much more of a challenge. Because of the short amount of time that a new visitor is likely to spend on a website before leaving, there is a strong need for the website to quickly and clearly communicate. In order for a message to be clear, there must be a clear purpose and priority of the website that is understandable to the visitor; there must not be too much noise or clutter; and the message must be communicated in a way that it can be understood by the visitor.

Sounds tough, right? Your web designer should be able to offer recommendations and a content editor can help strategize the exact wording.

Keeping Communication Brief, But Complete
Because of the need for clarity and the benefits of communicating quickly, there are advantages to keeping messages as short and concise as possible. A brief, clear message will generally be most effective for communicating quickly online. Of course, there are exceptions to this, such as situations where in-depth articles are used to provide detailed information to visitors who are interested in such information. Keeping a message brief and complete is a major challenge. One of the reasons taglines are so effective is that they can communicate something significant about the company or the website in a brief statement that, ideally, leaves a memorable impression on the visitor.

Proper use of bullet points, heading and sub-headings also help with message clarity.

Having Personality
Online communication is unlike forms of communication that allow face-to-face interaction between two people. In online communication, the human visitor receives a message from a website, not directly from a person. However, the most effective communication generally occurs on websites that show some kind of personality in that communication. The website is a representation of the company or the person behind it, and showing that in the communication is important.

Digital Mash, the portfolio website of designer Rob Morris, shows some personality with the tagline “Hero for Hire.” While there are tons of designer portfolio websites out there, Rob’s stands out in part because this statement shows some personality. 

Graphics and overall design should demonstrate your personality. Other elements, such as Flash or Javascript developed interactive pieces help show personality and add interest for the end-user.

Not Overpowering the Communication with the Design
The design and appearance of a website should be used strategically to enhance the message of the website, but it can also become an overpowering element that hinders communication. The content of the website is of primary importance, while the appearance of the website should be used to make the visit more pleasant, memorable and easier. The design of a website should not become a priority over the content, or else the website will suffer in usability.

Web design should be created to compliment and enhance the message, not the other way around.

Getting and Keeping Attention
If you have an audience with a very short attention span and that is quick to close the browser or visit another website, getting and keeping its attention is a necessary prerequisite to effective communication. This also goes back to the issue of having a clear and concise message that communicates to visitors before they get confused or bored with the website. If visitors arrive at a website and cannot easily understand its purpose or what it offers them, they’re likely to move elsewhere.

It is also relevant to consider page load-time also here. These days, most users have a quick speed Internet connection, but heavy images or other elements may lose the attention of your audience before your page even finishes loading!

Article Source: Steven Snell on Smashing Magazine outlined the importance and breakdown of clear and effective communication online. It is worth repeating the key points. This information is relevant to any and all web sites with a purpose.

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Contact TBH Creative for professional, full-service web site solutions. TBH Creative is based in Indianapolis, Indiana and specializes in web design and creating effective online messages.

New Web Site for Hickory Creek Healthcare Foundation

TBH Creative is proud to announce the launch of first web site for Hickory Creek Healthcare Foundation. TBH Creative helped Hickory Creek determine online goals and strategy, create a design that highlighted their special care and various locations, and developed the site to reflect professional and quality. The web site launched today and you can visit it at http://www.hickorycreekhealthcare.org/.

How to keep your web site message strong with a Content Management System.

A Content Management System (CMS) is a "back-door" tool that enables non-technical administrators (or staff) to maintain, add, and update information on their web site. The systems vary, but they ultimately give clients control to make web updates without the assistance of a web master. A common drawback of a CMS is keeping the web site's message and site architecture strong.

TBH Creative's online writer, Barb Ruess, offers the following guidelines/considerations for keeping your online message effective with a CMS.

Key Considerations

Define your audience and goals. As you update your site, keep your audience and communication goals top of mind. It is too easy to add information that internal staff find important, without considering why it’s important to your audience. All content needs to be consistent with your communication goals and consistent with the tone of your current site content. Content management tools are wonderful, but too often their use can cause a site to grow in the wrong direction. When looking to add new content ask yourself:
  1. Does the new content add value for my audience? Does it clearly communicate that value?
  2. Is the new content consistent in style & voice with current content?
  3. Is the new content in the appropriate section?
  4. If creating a new page, are you linking to the page from the appropriate menus so it is easy to find?
Home Page
There is a fine line on a home page between providing enough information to draw the reader into the site and providing so much information that you drive people away because they don’t know where to click. Be careful when adding or changing content on this page because it is your first impression and most important gateway to other pages. With that said, your site needs to be kept current and fresh. Consult with your web designer on which areas are best to update and refer back to the original concepts. Simplicity and "teaser" information is usually best.

Internal Pages
Pay attention to page length.
Once readers have clicked into your site, it is okay to have longer pages. They’ve already shown an interest and you don’t want to make your information hard to find. At the same time, pay attention to the length and topics on your pages. If you find yourself adding to a page regularly you may need to create some sub-pages to keep your content well-organized and easy to read.

Be careful when changing your structure.
When adding a new page to the site keep your audience in mind. Where will they be looking for this information? Where does it fit on the menu structure: Top level? 2nd level? 3rd level? Refer back to your site map (usually created as the initial stage of a web project) and determine where the new page fits best. If you don't have a site map, create one now.

Not every new page needs to be added to the main menu.
If you are adding supporting information – linking to it from the body of a page is fine and keeps your menus easy to use.

Define who can use the Content Management System
With the launch of your new site it is time to come up with a policy for who can add content to the site. In some organizations this will need to be a formal written statement with rules. In others, it can be informal but in all organizations it should be thought of beforehand. A few questions to consider for your content management policy:
  1. Who has permission to add to the site?
  2. Can/should you give staff permission to add to certain sections but not others?
  3. Does new content need to go through an approval process before it is added?
If you hire new staff that will use the CMS, ask your web developer to conduct proper training on how to use the software. Most web companies are happy to offer training, even "refresher" sessions if needed.
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TBH Creative has worked with many Content Management Systems over the years and developed their own system which includes the best features. Understanding that usability is key to any useful software, our CMS was developed to make updates easy and intuitive. Contact us today to discuss your web site project and Content Management System needs.

Gardens of Growth in Indianapolis: New Web Site

TBH Creative launched the first web site for Indianapolis landscape design company, Gardens of Growth. TBH Creative helped Gardens of Growth define a web strategy, create a design that showed off their creativity and portfolio, and developed validated framework for the site. The web site launched today and you can visit it at http://www.gardensofgrowth.com/.

About the Company
Gardens of Growth is a successful landscape architecture design/build firm based in Indianapolis, Indiana. The firm was founded in 2003 by husband and wife team Adam Garvey and Casey May, who met while studying landscape architecture at Ball State University. Gardens of Growth remains committed to acting as both designer and contractor for each project. While most design/build firms are dominated by contractors, Gardens of Growth is unique in that they are designers first. They approach the design/build process as ‘Master Builders’, where the process of landscape architecture is a holistic approach, with careful attention paid to each phase of the design and construction process. Check out the new site.

Looking for a web design firm to build an effective web site for your company? Contact TBH Creative to discuss the details and get started!

Back up your Emails in Outlook Express

For TBH Creative and most businesses, emails are essential to day-to-day activities. Even with a back-up system on your files, it is important to also back up your email correspondence. We use Outlook Express, so below are simple back up instructions. You may also use these instructions to transfer messages from one computer to another. Here are some instructions how to save and backup Outlook Express email messages for importing, exporting from one PC to another.

How to add a Favicon to your web site

What is a favicon and how can I add one to my web site? Favicon is short for "favorites icon" and seen in your web browser menu next to the address bar, in your favorites menu, and even for your shortcuts.
 Favicon Sample - TBH Creative Indianapolis Web Design
A web designer can create this icon and place it on a website, and most browsers will read and display it. Browsers that provide favicon support typically display a page's favicon in the browser's URL bar and next to the page's name in a list of bookmarks. Browsers that support a tabbed document interface also show a page's favicon next to the page's title. Creating this graphic icon and placing it on a web site is very easy.

Top 10 Search Engine Optimization (SEO) Myths

There are so many different things people are saying you should do in order to increase search engine optimization. Unfortunately, search engine algorithms are continually changing, so some of these things are not truly effective and other are no longer as effective as they once were.

Below is a summary of "myths" often said to increase your results and some additional comments from TBH Creative.

1) Use a Keyword Rich Domain Name:
It is widely believed that if you include your keywords in your domain name like www.professional-website-design-in-nj.com it will greatly improve your rankings. This is not true. It is best to choose a domain name that is short, easy to remember and if possible includes your company name.

2) Google Partnership: If you are ever approached by a company claiming to have a partnership with Google, run in the opposite direction. There is no such thing as a "preferred" relationship with Google and in fact on Google's website it even states: Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.

3) Meta Keyword Tag: It used to be that the Meta Keyword Tag was given a lot of weight in the early days of Search Engine Optimization, but people abused it and now it does very little. You may still want to include your keywords here, but know that it will not do much and in fact most search engines won't even check it.

Althought "keywords" are used only very little in your ranking, TBH Creative recommends that you include them anyway. We also encourages the inclusion of the meta tag "description" tag that will appear as the text in the results of search engine searches. Above the meta tags, each page should include a proper "title" tag that includes your targeted keywords.

4) Bold or Italicized Text: Adding emphasis to certain keywords like using bold or italics can make your text easier to scan for the reader if done properly, but has little to no effect on your search engine ranking.

5) Content Length: There is no search engine rule stating that your content needs to be a specific number of words in order to get indexed. Any recommended length is more to assist the reader in understanding what you do than to aid the search engines.

We recommend that you pay attention to the density of your keywords on any given page. For example, a ten paragraph page with two keywords is less effective than a two paragraph page with two keywords.

6) Duplicate Content: Posting specific content like an article or blog entry on your site and then on another site will not get you penalized. In the search results, Google will recognize that the content is the same and only choose one of the pages to display, but it will not hurt your overall search engine ranking.

7) Avoid Flash: Any text that you place in Flash will not be readable by a search engine, but this doesn't mean you have to avoid flash altogether. You can still very successfully incorporate Flash into your site through rotating pictures or a header on the page. Just don't have an all Flash site or use a Flash intro if you are interested in increasing your search engine rankings. 

Perfect answer! Listen to the professional you have hired about this and choose effective pages over "coolness"... unless you don't care about ranking at all.

Check out this article "Should my web site be in Flash?"

8) Pay-Per-Click: Some say that using Pay-Per-Click will help your organic listing while others say it will hurt. Both are false. The fact is that Google has gone to great lengths to separate the two departments of organic and paid listings to a point where the two departments don't communicate or even sit at the same table for lunch.

It is a good idea to use search engine marketing (such as pay-per-click) to compliment what you are doing for organic search results. Once your organic search results increase, you can decrease your pay-per-click campaigns.

TBH recommends that you monitor and adjust campaigns regularly to make sure they have a proper return on investment. Hiring a professional company for this service is never a bad idea - just ask for references.

 9) Update the Site Frequently: Updating your site often is a good idea if you have something new to say. Just don't change around a few words to accommodate the search engines as that won't help your listing at all. Regularly adding legitimate content like articles, press releases and blog entries will help though.

As you add relevant content, remember to keep old pages and content also. Google likely has indexed these pages and making them disappear is counter-productive.

10) Doorway Pages: Many companies will sell this idea of increasing your ranking by creating hundreds of one page sites loaded with keywords that link to you from various domains. This is considered spamming the search engine and is not recommended. If you properly optimize your site and focus on the correct way to get listed, you will improve your ranking much quicker than these doorway pages ever could.

These pages are also referred to as "gateway" or "landing" pages. The author of these valuable search ranking myths is Marc D. Ensign from Sign-N-Vision.

Indianapolis Web Design

Happy New Year Indianapolis!
TBH Creative LLC strives to provide high quality, creative, and reliable web site services in 2009. Give us a call at 317-577-0676 for more information about our web site design and development solutions.
~ Tatum Hindman, Owner

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