Web site content: How important is it?
In my opinion, web site content/verbiage is equally important to design, layout, and function. It is a combination of all of these elements that make the most successful site.
Even if your site looks great and functions well, if the information you provide has errors or is not informative and easy to understand, users will look elsewhere.
Below is a great article about web content from Tech Soup.
How to Create Web Content that Works http://www.techsoup.org/learningcenter/webbuilding/page5937.cfm
Main topics of the article include:
1. Develop Content Goals
2. Adhere to Best Practices for Web-Site Content
3. Engage and Organize Help
4. Provide Multiple Ways for Users to Locate Content
5. Test Your Site
