Search engine optimization best practices change regularly, but visibility is a consistent priority for CMOs and healthcare marketing directors across all industries, which is why it’s unsurprising that SEO for healthcare websites is always a top priority for hospitals and large medical practices when planning their marketing efforts. Patients increasingly turn to search engines to […]
If you’re seeing a sudden drop in your website’s search engine ranking, it may be due to a common SEO issue called keyword cannibalization. But what is keyword cannibalization, and how do you fix it? This post breaks down what cannibalization of keywords is and why it matters. Keep reading to discover how to identify and solve this […]
Did you know that 63.6% of consumers say they check reviews on Google? Online reviews are the new word of mouth. With nearly two-thirds of people reading online feedback before making a purchasing decision, responding to Google reviews is no longer an optional marketing tactic: it’s vital. In fact, Google developers even confirmed its importance, […]
As the web has evolved to be more user-friendly and search engines have continued to get smarter with their algorithms, norms and best practices have also evolved over time. Website designers and content writers constantly balance the need to stand out from the crowd with by-the-book best practices that all websites should follow. One essential […]
Upon hearing the term search engine optimization (SEO), everything from keyword research, keyword optimization, and long-tail keywords to technical SEO, real-time keywords, and more might come to mind. Then, there are issues like keyword variations—such as using the singular vs. plural, alternate words with the same meaning, or even misspellings—that might come into play. But, […]
