Thursday, March 30, 2017

How to choose between email marketing services: MailChimp vs HubSpot vs Constant Contact

Email marketing is a major asset to any digital marketing strategy. Contacts on your email list have already opted-in to receive your communications, which makes them one step closer to hearing what you have to say. Not to mention, companies who send sales emails see remarkable engagement from their email lists. In fact, "81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email" (eMarketer).

Man reading email

Before getting started with email marketing, you'll need to choose from the variety of email marketing services available. Each service offers different tools, capabilities, and integrations. In order to choose the best service for your digital marketing strategy, you should take into consideration your audience, experience level, and goals.

In this article, we compare three popular email marketing tools to help business owners and marketers determine which email marketing service is the best fit.

Thursday, March 23, 2017

TBH Creative's recommended reading list for 2017

Keeping up to date on the latest trends and innovations is an essential part of our industry. Whether you’re a designer, developer, marketer, or in any related field, understanding the tools and techniques available helps you to create better solutions. However, best practices are constantly changing and improving, and it’s all too easy to fall behind. Luckily, there are a countless number of resources out there to help you stay connected and current, find inspiration, and explore new ideas.

If you aren’t sure where to start or are just looking for some fresh resources to add to your collection, we’ve put together a list of the TBH Creative team’s favorite go-to blogs for staying current and learning new things. Check it out!

TBH Creative Reading List 2017

Thursday, March 16, 2017

Website design shouldn't be frustrating! Learn three ways to make your next project easier.

One of the most common things we hear from new clients is how frustrated they were with their last website design project. It often starts with poor communication—people feel like they are left in the dark by their website design firm. And then when they do hear from them, they hear that the project is over budget or behind schedule or are quite honestly blindsided with a design that doesn’t match their needs.

 It doesn’t have to be that way. In fact, at TBH Creative we believe it should NEVER be that way.

Team planning meeting

Thursday, March 9, 2017

How to get more online reviews (and how to respond to the bad ones)

Happy shopper

Interested in getting more online reviews, but unsure where to start?

One way to begin is by getting your sales and marketing teams on board with the idea that online reviews matter, customer service matters, and the potential to gain or lose business based on your online reputation can be quite large. In fact, 90% of customers say buying decisions are influenced by online reviews (Marketing Land).

Thursday, March 2, 2017

Incorporating Twitter into your live event

So your corporate social media marketing strategy is off the ground—What's next? You have accounts on the major sites, and you are leveraging automation to efficiently schedule and post content regularly. It's awesome, and it's working. But, your company has a major event coming up in a few months, and you want to find a way to leverage social media using the event to engage your audience, build followers, and get your brand deeper into the digital space. Here are some ideas for making the most of social media at your live event.
 

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