One valuable metric of social media performance is the engagement rate. Engagement on Facebook includes any time someone likes, shares, comments, or clicks on a post. When users take the time to interact with your posts, it is a good indicator that your content is reaching them on some level. In other words, when your social media engagement rate improves it is a tell-tale sign that your messaging is resonating with your audience.
Though every industry has nuances, there are a few types of posts that are generally well received by most social media audiences. Read on for the three social media posts you can share this week to improve engagement.