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Articles to help you improve your digital marketing

Event landing page: a case study (Lappin180)

Our neighbors, Lappin180, came to us a few months ago with a new project. This was our first website project with Lappin180 although we have been assisting with other marketing needs since 2015. Their main website was created by another vendor a few years ago and has outdated content and style. For this important event, they wanted an upgraded and impressive page that better represented their brand.

This was the first event of this type that Lappin180 has offered and they needed an easy solution to sell tickets, integrate video, and tell users about the value of the event. Held in June, the “Avoid the Collapse” event showcased sales training from Lappin180 founder, Dan Lappin.
Event landing page example


How to make your web development workflow more efficient

How to make your web development workflow more efficient
For many clients, the development phase may seem like the quieter time of the website creation process. However, there is a lot going on behind the scenes at this point in the project, and issues during the development process can quickly cause a project to stray from the set schedule or budget.

To ensure the process goes smoothly, it’s important to employ the right tools and techniques for the job. Use the following tips to help improve the efficiency of your web development workflow.

How to turn a complex process into a user-friendly website experience

simplifying complex web process
It can be challenging to turn a complex process on a website into a user-friendly experience. Processes that require multiple steps and fields to fill out, such as making a purchase or creating a profile, can be overwhelming if not properly designed. If you want to create a seamless process workflow for your users, you need to balance a variety of factors like usability, accessibility, and interaction design. Every part of the process should be planned out and well-tested so that users are completing the desired action.

In this showcase, we will take a look at three examples of complex process design on the web and analyze some of the key characteristics that make them so effective.

How to make sure your links look good on social media

From blog posts to ebooks, great inbound marketers are always creating useful content for their target audiences. As advocates of inbound marketing, we can't overlook the importance of social media as a platform for distributing and promoting that content. In fact, "83% of marketers indicate that social media is important for their business" (HubSpot). However, when it comes to sharing content on social media, not all platforms are created equal. Many social profiles have particular meta tags and coding options required to enhance sharing on their sites.

Ensuring your posts show up correctly on social media is important for increasing engagement and positive ROI for social media marketers. Read on for tips on how to optimize your content for social sharing.
Social Media Optimized Post Screen Shot

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