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I spent a week getting certified in HubSpot and this is what I learned

For one whole week, I worked my way through the HubSpot Certification curriculum in HubSpot Academy. In my new position at TBH Creative, inbound marketing and Hubspot are used daily by the team so it is important for me to understand the methodology and practice of inbound marketing, as well as familiarize myself with the functionality and best practices for HubSpot reporting and tools. Besides, since this certification is free to all HubSpot customers and I'm a geek for learning new things, it would be a shame not to!

marketing training class

Here's what I learned:

1. Learning the language is important

One of my first takeaway in HubSpot training was the importance of learning the vocabulary to understand the core components of inbound marketing. Prior to the training, I had picked up a few key marketing terms and misinterpreted a few others. For example, the concept of using keywords to drive website traffic seems fairly straightforward, but learning how important long-tail keywords are for SEO was eye-opening.

Quick tip: How to use analytic data to improve your marketing strategy

Analytics Graphic
Do you have analytics set up on your website? If not, you should! Services like Google Analytics provide useful information about your audience and how they are interacting with your content. You can then use this data to improve your website and determine what’s working best for your business.

While getting Google Analytics certified, I discovered that there are a few key areas that provide quick insight into how you might need to update your marketing strategy: referrals, landing pages, and conversions. The following tips will help you interpret the data from those areas and use it to better focus your marketing efforts.

Generate leads on your website with content offers

Downloadable Content Offers
Inbound marketing is about more than just keeping your site updated and writing smart blog posts that attract people who are searching for reliable information. Those steps are certainly important in boosting your awareness and traffic, but how do you get those readers to take the next step?

If you want to convert those readers into leads you need to offer them something of enough value that they are willing to give up a little information to get it. This isn’t a new concept in marketing - the marketing offer has been a tried and true strategy for decades. Now it’s time to translate that strategy to the Internet with content offers.

Web design showcase: Event & conference landing page design

Web design showcase: Event & conference landing page design
A landing page can be a great way to promote and generate interest in an event, such as a conference, workshop, or fundraiser. An effective event landing page should be strategically designed to make it easy for users to register or purchase tickets, as well as find important details. It should make both the purpose and the value of the event obvious to potential attendees.

In this showcase, we’ve collected seven stand-out examples of event landing pages for inspiration.

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