Thursday, March 31, 2016

How I ended up running a digital marketing company and my rules for success

This post is a change of pace from our usual weekly industry-related articles. As TBH Creative marks its 12th year in business, I wanted to take a moment to reflect on how I became the owner of a top digital marketing company in Indianapolis and share some of the things I have learned along the way.
Tatum Hindman, owner of TBH Creative a digital marketing agency

Thursday, March 24, 2016

What makes a great Facebook cover photo?

Remember when Harlan Hogan warned you that "there are no second chances for a first impression"? This old expression rings true today, even in the digital age. On Facebook, your first impression consists of your profile photo and cover image, which should reflect your overall branding.
Diet Coke Facebook Cover Photo
Diet Coke's Facebook Page conveys fun, energetic, playful vibes in their cover photo.
Pairing that with an understated and assertive (branded!) profile picture,
the user is greeted with a cohesive message that compliments their website.

As of September 2014, 71% of online adults use Facebook (Pew Research). Your cover photo is basically a Facebook welcome message, offering a look and feel that complements your brand and messaging across the board. These images might convey that your team is bright, creative, and energetic or that your products are stylish, functional, and high-end.

Thursday, March 17, 2016

Three tips to get your blog started

Your company has decided to start a blog and you’ve been charged with responsibility for its content. You’ve talked with your website developer and set up the platform tools you’ll need. The technology is all in place - what happens next? You might think writing but the answer should be planning.

Whether you have a blog writing team or will be writing all the posts yourself, it’s important to do some planning to incorporate other opinions before you create your first blog title. TBH Creative writes blogs for a number of our clients (as ghost writers we’re sworn to secrecy but trust us… we write a lot of blog articles) and we have three straightforward tips to get your blog started on the best foot.
Woman at a desk working on a blog article

Thursday, March 10, 2016

How to choose which technology your website should support

Amidst the multitude of browsers, devices, and operating systems out there – how do you choose which ones your website will support? This may seem like a simple decision on the surface, but the more technologies you decide to support, the more time and effort you’ll need to put into optimization. In this article, we’ll provide tips on how to analyze your options and choose the right support strategy for your website.

Thursday, March 3, 2016

A collection of free fonts, icons, and design elements

While custom design elements can be an invaluable addition to a project, they aren’t always a realistic option. Sometimes you need design resources quickly or without a budget. Luckily, there is an endless supply of designers out there that graciously share their work with others.

Here at TBH Creative, we always keep an eye out for high-quality “freebies” that we can add to our collection. If you follow us on Facebook, you might have noticed that we share some of these freebies every week. Below is a collection of our favorite shared freebies from the past year so you can add them to your collection, too!

Tuesday, March 1, 2016

Meet Sarah, digital marketing assistant at TBH Creative

Sarah Matlock, Digital Marketing Assistant
Hi! I'm Sarah, the newest team member at TBH Creative. I have a background in nonprofit marketing and data analysis, and I am excited to transfer that knowledge to the industry. I’m looking forward to putting my skill set to use in helping develop creative solutions for clients!

I got interested in digital marketing several years ago, though I am new to the field in many respects. My educational background includes a Bachelor of Science in History and a Master of Arts in Philanthropic Studies. My formal training in the digital realm includes educational technologies and nonprofit marketing. After finishing graduate school, I freelanced with local nonprofits to build their digital presence via social media, SEO, and basic website design.

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