Thursday, February 25, 2016

5 tips to copyrights, trademarks, and more on the web

I'd like to introduce you to my friend and guest author Becky Brown. Becky just published an eBook related to blogging legalities, and I was immediately interested and wanted to share. She is a lawyer by day and also runs her own blog, My Utensil Crock which led her to this eBook. The eBook is smart and practical. It will help you learn the right ways to post content online, protect your work, and not infringe on others' intellectual property.

Here's Becky to tell you about her eBook and how it might help your blogging strategy and content marketing. Enjoy!

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Last night, I was explaining my new eBook, Think Like a Lawyer, Blog Like a Pro, to someone I had never met. While describing the subject matter and my goals in producing the text, I found myself comparing the intellectual property rights side of online content – copyright, trademarks, unfair competition, and more – to buying socks.

Think Like a Lawyer, Blog Like a Pro eBook

Thursday, February 18, 2016

How often should you redesign your website?

How often should you redesign your website? Gone are the days where you can design a website every five years and enhance a page or two in between. Technology advances too quickly and companies that don’t take advantage find themselves unable to achieve their goals.

Website team strategy meeting

While it’s true that a website that looks dated leaves a bad impression on your audience, website design isn’t just about looks. Your website is a business tool and if it’s not updated frequently it won’t perform to standards. So…

How often should you redesign your website?

Thursday, February 11, 2016

A recap: Our most popular web design articles of 2015

Every year, we like to look back and review our blog performance so that we can continue to produce content that our users find interesting. We covered a wide variety of topics in 2015 in categories such as inbound marketing, web design and development, and content strategy.

Below are some of our most popular blog posts from the past year. Enjoy!

Thursday, February 4, 2016

Five easy steps for using images to communicate information

It’s challenging to engage your audience and get them to read content, and user attention span seems to be at an all-time low. So how can you get your content noticed?

One way to increase interest in your content is by creating effective visuals. There’s no denying the power of images on the web, and while words can be powerful on their own, images have the benefit of telling a story instantly and forging a deeper connection with viewers. Adding visuals to your content is a great way to pull users in and get them interested in learning more.

The key to creating engaging visuals is to understand how images can be used to communicate information. In this article, we’ll provide you with some tips on how to identify potential visuals within your content and create imagery that will make an impact on your audience.
 

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