Tuesday, March 1, 2016

Meet Sarah, digital marketing assistant at TBH Creative

Sarah Matlock, Digital Marketing Assistant
Hi! I'm Sarah, the newest team member at TBH Creative. I have a background in nonprofit marketing and data analysis, and I am excited to transfer that knowledge to the industry. I’m looking forward to putting my skill set to use in helping develop creative solutions for clients!

I got interested in digital marketing several years ago, though I am new to the field in many respects. My educational background includes a Bachelor of Science in History and a Master of Arts in Philanthropic Studies. My formal training in the digital realm includes educational technologies and nonprofit marketing. After finishing graduate school, I freelanced with local nonprofits to build their digital presence via social media, SEO, and basic website design.

Graduate School Graduation
IUPUI MA Graduation, May 2013

At TBH Creative, I am looking forward to learning from the expert team Tatum has compiled! Prior to joining the team, I dabbled in HTML and CSS, edited photos and graphics in Canva and PicMonkey, and organized a virtual book club via Mailchimp newsletters and Google Hangout video chats. I enjoy finding efficient, usable solutions to digital problems and sharing those resources to help teams work together more intuitively.

Some of my top areas of expertise are:
  • Social Media Strategy
  • Content Management
  • Data Analysis
  • Research
  • Strategic Planning
Fun facts
  • Born: Nashville, Indiana
  • Favorite food: Banana Pudding
  • Coffee or tea?:  Coffee, of course!
  • Favorite game:  Mancala
  • Favorite color: Grey
  • Last vacation: Green Turtle Cay, Bahamas
In my non-work time...
I am planning my wedding (!!) mostly, and occasionally grabbing sushi with my fiancé or taking our doodle for a walk. I enjoy traveling, either for a relaxing beach getaway or to roam the streets of a foreign city, getting lost and then found again. I am also a big fan of books in a series, particularly YA fiction. Based on my reading list, coffee intake, and knowledge of Stars Hollow, I'm practically a Gilmore Girl already.

Sarah and James Getting Engaged
My fiancé, James, popping the question last August

I look forward to diving in and working internally with the TBH team, as well as assisting with clients and interesting projects. I will be writing several blog posts each month here; I like to blog about a variety of digital marketing topics. My posts typically involve social media strategy, the latest trends in the industry, or how to engage the online community more effectively.
Sarah

About the author | Sarah Matlock

Sarah is a digital marketing assistant at TBH Creative, specializing in social media management and data analysis. She likes to blog about social media strategy, the latest trends in the industry, and how to engage the online community more effectively.

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