Perspective, tips, and insight

Articles to help you improve your digital marketing

How much should you budget for your 2017 website design project?

Looking for a website design agency can feel like looking for a car mechanic. Most of us don’t know much about our cars so we are at the mercy of the mechanic when they tell us the car needs new transmission fluid or brakes. Finding a mechanic you trust is like finding gold. It takes the worry out of the picture because you know the mechanic will do what needs to be done at a fair price and help you consider future needs at the same time.

TBH Creative is that sort of Indianapolis website design agency. We aren’t the oil change shop on the corner, building cookie cutter websites as fast as we can churn them out—quality negotiable. And, we aren’t the crooked mechanic trying to get as much money out of our clients as possible. We view our clients as our partners. We want to help them accomplish their sales and marketing goals with a new website. We take the time required to develop a strategic plan together. Our clients know they can trust us to be good stewards with their investment. The question is, what should you expect that investment to be?

Don't compare apples to oranges

Each website is different and requires different functionality. You can get a website for $10,000 or $200,000+ depending on the functionality, custom design work, and size of your site. Most agencies will be calculating your project costs based on the hours of work it will require. The cost per hour will vary depending on the experience of the agency, specialized skills, and physical location (meaning an hourly rate here in Indianapolis is most likely going to be lower than one in Manhattan). 

The benefits of an online annual report + 5 creative designs for inspiration

Online annual reports are a trend that is here to stay, and if your company hasn’t made the switch yet, it’s the perfect time to reconsider. By developing your annual report in an online format as opposed to print, you’ll have more options and greater flexibility when it comes to how you can present data. When done right, your online annual report can be a useful marketing tool that reinforces your brand.

Online annual report showcase

Connecting a traditional storytelling arc to digital marketing

There are a lot of articles out there about telling your brand's story. A lot. Like, so many. Somehow, the concept of a traditional story arc - like the kind you might see in popular movies or novels - gets little attention when muddled into a marketing mix. But the truth is, storytelling has been around for millennia, and you probably learned about proper story structure way back in middle school.

traditional story arc: exposition, inciting incident, rising action, climax, and resolution Let's take a look at this traditional story structure and see how these five points correspond to a brand and its customer's journey, all while using examples from the awesome Pixar movie "Finding Nemo." (Note: We cannot use actual copyrighted images from the movie, so these stock photos will need to suffice.)

These measurable social media goals aren't just "get more followers"

Many businesses want to gain more followers on Facebook or Twitter. When you dig a little deeper, you might find this goal isn't as straightforward as it seems. To see return on social media efforts, it is more important to have the right followers than it is to have a ton who don't fit your business goals.

One of the main reasons businesses focus on follower numbers is that the metric is quantifiable, unlike so many other social media measures. For example, it can be difficult to define and track "increase brand awareness" in a monthly report.
Social media strategy

Photo editing tips using Mac Preview

Full disclosure: I am a Mac user. I like Macs more than PCs for a number of reasons, and Apple's suite of products (though sometimes head-scratching) are my preference. 

Mac Preview is the default photo and PDF viewing program built into every Apple computer. It allows users to bypass using Adobe Acrobat (or, Photo Viewer on Windows computers).

Originally designed to simply view documents, Mac Preview offers a variety options for making minor edits. If you use a Mac computer and don't think of yourself as particularly "graphic design-savvy," check out these easy-to-use editing features of Mac Preview:
  • Resizing
  • Annotations
  • Color Adjustments
  • Crop Functions
  • Exporting
Screenshot of three cat photo files on desktop ready to open

This blog post will demonstrate how you can take advantage of each of these features of Mac Preview using cute cat photos ... because the Internet really exists for us to all look at cats, right?

5 email campaign types to consider for the holiday season

We previously discussed ways to improve your holiday email campaigns to achieve greater success and improve your email marketing strategy. But, what does that look like when put to use? There are many approaches you can take when developing campaigns for the holiday season, so it’s important to explore your options and decide what approach works best within your marketing strategy.

In this showcase, we’ll explore popular types of holiday email campaigns, including examples of each. We hope you’ll find some inspiration for your holiday email marketing.

How to rock your email marketing this holiday season

During the holidays, inboxes everywhere are flooded with sales and coupons, big announcements, and special events from brands and companies. So how can you make your email marketing campaign stand out and show ROI for your efforts?

Segment and personalize your email messaging

One of the most effective ways to see a return on your email marketing is to segment your subscriber list. Divide your list of contacts into smaller pieces based on appropriate data points, such as "Date of Last Purchase" or by persona type. This is particularly useful with returning customers. By personalizing emails for current customers, you can craft messaging and imagery that appeal specifically to those who fit the criteria. Existing customers love seeing information about your deals and specials because they already know they like your brand -- that's why they bought it in the first place and then subscribed to your email list!

Your website content is more than just words

When you think of developing content for your website you're probably thinking of site architecture and copy writing. Those two pieces do build the majority of your website but you're doing yourself and your audience a disservice if you stop there.

Website content - words, components, graphics

Good website content integrates far more than words. Good website content includes photos, videos, illustrations, visual calls to action, form fields, and supporting downloadables. Make sure you're leveraging your website with the best content by asking these key questions during development.

Increase engagement on your company Facebook page this week by sharing these 3 posts

Social media isn’t just for kids anymore. Businesses have been regularly increasing their digital marketing budgets each year, including social media strategy and management. Why? Because the average user logs in on social media for over an hour and a half a day – an average of 12 hours / week according to GlobalWebIndex. People of all ages are spending more time on social media than ever before, which is why your business should be strategically and consistently utilizing a Company Page on Facebook.

One valuable metric of social media performance is the engagement rate. Engagement on Facebook includes any time someone likes, shares, comments, or clicks on a post. When users take the time to interact with your posts, it is a good indicator that your content is reaching them on some level. In other words, when your social media engagement rate improves it is a tell-tale sign that your messaging is resonating with your audience.

Though every industry has nuances, there are a few types of posts that are generally well received by most social media audiences. Read on for the three social media posts you can share this week to improve engagement.

Best of 2016: Pediatrics websites

Pediatric healthcare websites serve multiple purposes. Visitors may be searching for specific medical specialties, hours and locations, general health resources, or information about certain doctors or service lines in their community. The challenge for marketers is to present all of this information in a strategic, visually compelling way.

Since we work with multiple pediatric-focused clients, we are always on the lookout for exceptional pediatric websites that meet that challenge effectively. Over this past year, we’ve found several websites that are too good not to share. Check out our five favorite pediatric websites of 2016 for some creative inspiration. Enjoy!

1. Allegro Pediatrics

Allegro Pediatrics website

What we like most about it: The Allegro Pediatrics website stands out with its attention to design detail. It uses design elements that aren’t overly childlike but still reinforce the focus on pediatrics. For example, the playful colors, fonts, and icons, as well as the child imagery used throughout.

Internal Marketing Benefits Your Employees and Customers

Think about your interactions with the employees of another business. Which ones left you wanting to come back for more - wanting to come back to spend more of your money on their product or service? Chances are, it was because you had a good experience where the interaction felt clear and profitable. The decision-makers of that business are doing something to achieve that clarity and value for you, and it is all a function of their marketing. Salespeople, account managers, producers, and customer service reps are all extensions of their brand, pieces of the marketing mix who touch customers in various ways regularly – make sure they are a part of your marketing strategy.

How can you help ensure that your employees are satisfied, and in turn satisfying your customers? Read on to see how you can consider internal marketing, how it impacts employees, and how it can have a big impact on your external brand - and your bottom line.
Employee at computer

Three reasons to hire a professional website designer

Your website is often the first impression people have of your business. Do you treat it that way?

When people come to TBH Creative for a website redesign, they often come to us with a website that wasn’t designed by a professional website designer and they now realize the limitations of that decision. Whether that decision was driven by budget or convenience doesn’t matter. The fact is, that company short-changed their website and are feeling the pains of it now: the website isn’t generating enough leads; sales people don’t use it as part of their process; it doesn’t clearly present company benefits; it’s a poor representative of their brand.
Creative design explodes from this designer's laptop

These businesses have realized the hard way that it’s worth it to hire a professional website designer. Someone who makes a living focused on website design, functionality and digital marketing. Someone who can make a website that doesn’t just look cool but that accomplishes concrete business goals.

Four popular template website solutions

For many small businesses and start-ups, investing in a major website project with a professional agency may not be in the budget or may not be necessary for the goals of the business. Fortunately, companies in need of a simple website have the option of using a website builder service. These services typically provide access to basic website templates for little to no cost so users can get a website up and running quickly and with minimal experience.

Website design
NOTE: TBH Creative does not offer template website solutions. So, why are we writing this post?! Our goal is to be a quality resource to any company seeking digital marketing help, even companies who are not a good fit for the full scope of our services (for whatever reason - oftentimes budget or timing) and are in need of a simpler solution. Even if one of these website builders is a better fit for your business needs now, we hope you'll think of us when it's time for an upgrade, marketing strategy service, and other customized solutions in the future.
It's important to note that a template website lacks custom solutions and less service - the legwork in general and also the strategy, content, and production work are left to you. In comparison to working with a full-service digital marketing agency like TBH Creative instead, your website will receive a strategic solution that is custom designed and planned by professionals.

With that, if you are here and think a website builder is the right choice for your business, we've put together reviews of our four top picks to help get you started.

Finding free web design resources

Creating a website requires all kinds of resources: fonts, photos, and graphics, just to name a few. While there are tons of these resources out there, more often than not they come with a fee. If a client doesn’t have the budget for premium resources, it can be challenging to find free alternatives without sacrificing quality. But don’t worry! There are plenty of free, high-quality resources out there if you know where to look. In this article you will find a collection of websites that provide free web design resources, along with tips for hunting them down.
Website design free tools

Case Study: Baker Hill Client Meeting Event Marketing

Recently, the banking software professionals at Baker Hill came to us for help creating the design collateral and event brand for their annual Client Meeting in August. The Baker Hill Client Meeting event was a 3-day conference in downtown Indianapolis with speakers and presenters sharing the latest updates and software to banking professionals in the area.

They were planning this event in a shorter than usual time table and had just completed a brand refresh.They wanted to showcase the new components and visually communicate a theme of Evolution and the Next Generation of Baker Hill.

Event Logo - Baker Hill Evolution

Meet Joe, project manager at TBH Creative

Hello blog reader - my name is Joe, and I am the newest member of the TBH Creative team. I came on board in mid-September as a project manager, and I bring a varied set of experiences with me to TBH. I have primarily worked within marketing strategy, video, social media, and web content management. There is a lot to learn as I settle into my new role, but I am excited to support TBH Creative's clients with great service, creative solutions, and a sparkling personality.

My interest in digital marketing began as an interest in video production. Through high school, college at Ball State, and after graduating, I enjoyed finding clever ways to communicate with an audience by shooting and editing promotional and educational videos. This skill set naturally led its way to roles as project leader, content manager, promotion/campaign coordinator, and communication support. As I delved deeper into the "why" of digital media, I saw how it fit into the marketing mix for businesses and was eager to learn more. So, in 2013 I earned my Masters in Marketing and Communication from Franklin University, arming myself with knowledge and new skills.
Joe, the wedding DJ
Joe's side business - wedding DJ extraordinaire

How to use LinkedIn effectively for business

What can LinkedIn do for your business? Known as the professional networking site, B2B and B2C businesses alike can benefit from engaging and investing in this platform. Businesses use LinkedIn as a brand tool, to generate leads, to find new talent, and to establish themselves as experts in their industry.

Is your business on LinkedIn? Have you optimized your content and utilized LinkedIn tools for the greatest potential ROI? Read on for tips to use LinkedIn effectively for your business.

Office team meeting

Three best practices for healthcare web design

Designing a healthcare website? Think like a business. You need to do more than simply communicate your services. You need to market your services. In today’s competitive healthcare environment, it’s important that your healthcare website design is an effective marketing tool.
Doctor with Stethoscope

TBH Creative has worked with healthcare websites large and small and we have three recommendations to turn your healthcare website into a powerful business tool.

Find great employees using these 5 marketing tips


I'd like to introduce you to my friend and guest author Dana Harrison. Dana wears many hats related to business leadership, team building, and professional training. She has worked with our team at TBH Creative to help us explore our strengths and talents individually, and then utilize that knowledge to shape the foundation of our company culture and working style as a unit. With a wealth of experience and a genuine desire to help individuals succeed, Dana is a wonderful resource for those navigating through the business world.

In this article, Dana will be offering her expertise on how to use marketing to find and recruit the best candidates for your company.

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All too often, candidates read boring, tedious job descriptions that are posted on job boards or forwarded by a recruiter. Blah, blah, blah. They’re about as exciting as the nutrition panel on a box of granola bars. Don’t get me wrong – both the job description and the nutrition information are valuable and can help make the sale, but they’re both lousy at initially capturing one’s attention.

Job applicants waiting for interview

Digital marketing budgets: Just how much does social media marketing cost?

Social media used to be hyped as the ultimate in free marketing. We’re here to tell you that social isn’t free - at least not smart, strategic use of social media. Just what does social media marketing cost? That can range from hundreds of dollars per month to thousands.
How much does social media marketing cost?

We can’t tell you how much social media marketing will cost you without talking to you more about your goals and content needs. However, we can tell you where you should be spending your resources and give you some benchmarks to consider.

5 essential Photoshop CC features for web designers

Photoshop CC

Over the years, Photoshop has transitioned from being primarily used for photo-editing to an industry-standard program for graphic and web design. However, Photoshop hasn’t always successfully catered to the specific challenges that web designers face, such as the shift to responsive design. In order to keep up with changes in the industry and to stay ahead of competitors, Photoshop has since implemented new features and improved existing tools that better align with the modern web designer’s workflow.

In this article, we’ll take a look at some of the most essential Photoshop CC features for web designers.

A beginner's guide to digital marketing terms, concepts and free resources

Navigating the digital marketing landscape can be daunting. Professionals and sales people use acronyms that sound complex and difficult to comprehend. Searching the Internet for answers or strategies results in millions of articles, workshops, and templates that can be overwhelming if you're just starting out. We know it can be frustrating, which is why we're here to help.

We have compiled a list of digital marketing key terms and concepts to get you started and make you feel (and sound) like a pro. To dig deeper into current trends, strategies, and tools, we rounded out the list with a few of our favorite resources that feature articles about digital marketing trends, strategies, and tutorials.
Woman on laptop

Table of Contents

Key Terms
Core Concepts
Recommended Resources

Ready to get started? Let's go!

How to start an effective blog: your first 24 posts

You’ve read the research about how blogging can help improve your SEO and provide more qualified leads. You know that it’s not just content that’s king - it’s RELEVANT content that’s king. You’ve set up your preferred blogging platform and are ready to write. What happens next can make the experience worthwhile and fruitful or frustrating and pointless. Just how do you start a successful, effective blog?
Blog planning meeting. Used via CC by 2.0, credit: Link Humans

Website Redesign Case Study: Growing Grins Pediatric Dentistry

Redefined brand and improved user-functionality

Growing Grins Pediatric Dentistry came to TBH Creative because they wanted an improved website. The website they had was built in a template that did not represent the brand well and was not user-friendly; it also lacked necessary functionality. Dr. Diana Kozlowski and her team knew there was an opportunity to improve their digital footprint to better reach and serve their customers.

Their wish list included design elements that incorporated the whimsical nature of their branding but more professional. With a focus on user-experience, Dr. Diana also wanted to add interactive functionality for pertinent client information, records, and updates on the website. This upgrade would help customers for convenience and help their office in efficiency. 

Growing Grins needed a website that could be part of their customer service experience.

Best practices for delivering website designs to your developer

When transitioning from the design phase to the development phase in a website project, communication is the key to making the hand-off go smoothly. Both the designer and developer need to be actively engaged from the beginning of the project in order to define expectations and assumptions. When a developer isn’t given the proper files or information to build a website, it can cost the client time and money.

So what can a designer do to make the transition more efficient? Here are some helpful tips on how you can make the design process more developer-friendly.

How to deliver designs

How do #hashtags work?

Hashtags are used on social media to tag keywords or phrases in your own posts that you want to be easily found by others posting with the same tag. On sites like Facebook, Twitter, and Pinterest, adding the "#" sign at the beginning of a word creates a clickable link that will open a page full of other posts with corresponding tags.
The first hashtag was posted online to Twitter in 2007, and since that time they have allowed social media users to discuss topics with those outside of their own network. This can be particularly beneficial for topics that need awareness, for branding a social campaign, and to drive user interactions.
How do hashtags work?

Why spending time on the details can make or break your website

Have you ever heard the saying, “Don’t sweat the small stuff?” That may work in some cases, but we believe that details are of the utmost importance on a website.

A common mistake when creating a website is to not spend enough time on the details. Whether due to time or budget restraints, or just lack of experience, minor steps in the website creation process often get rushed through or left out entirely. This can be a costly mistake—those details can make the difference between a good website and a great website. Focusing on the details will help you stand out from the competition and create a more positive experience for your users.



So what are some of those details? Read below the five aspects of a website where details matter the most and how you can benefit from making improvements in each area. Use this list as a guide to pinpoint any missed opportunities on your website.

6 strategies for writing a successful email newsletter

Social media may be popular, but email still performs better as a marketing tool for engagement. Experts agree: For conversions, an opt-in email subscriber list is much more valuable than a group of Facebook fans or Twitter followers.

So you want to send an email newsletter but you don't know where to start? After you have determined your goals (e.g., increase revenue? attract more visitors to your website? connect with customers? grow your social media following?), you'll need to follow some basic next steps, such as build your subscriber list, find a vendor to help you deploy your messages, set a schedule that you can consistently keep, and work on its design.

Woman checking phone
While you're completing these set-up tasks, don't forget to allocate time to plan your messaging. Email newsletter success is hard to achieve without strategic copy. Your messaging, if crafted with care, will help you build trust and loyalty with your potential customers—and, trust and loyalty will help convert potential customers into fans. Here are some editorial secrets for email newsletter success.

How much of your 2016/2017 marketing budget should be allocated for digital marketing?

Twenty years ago a marketing budget had categories for advertising - broken down into print, radio, television, billboards. Line items for PR, promotions, trade shows, and printed materials were also included. In the late 90s and early 2000s, that advertising category started to change as online advertising, search engine optimization and website budgets took on greater importance.
Technology report

Today’s business marketing budgets need to account for full digital marketing strategy and activities. With that shift comes questions:

  • How do you include digital marketing in your company marketing budget? 
  • What percent of your marketing budget is allocated for digital vs traditional advertising?

The Big Idea: A Designer’s Perspective on The Creative Process

The Big Idea original sketch

If you Google “The Creative Process”, you’ll find roughly 170 million different ways of explaining how creatives travel from start to finish. One common theme I’ve noticed in my reading is that, for most of us, it’s a messy process. When I think about the steps I take to design elements for clients, it varies somewhat based on the amount of information I have. But it almost always involves the following:

We're Hiring a Project Manager: Join our Team and Share

Join our team!  TBH Creative is hiring a Project Manager. The position will take on the management of client projects with the goal of delivering every project on time, within budget and within scope. If you enjoy the small business / fast-paced environment and love marketing, you may be a good fit.

The ideal candidate will be a self-starter and good communicator. We are looking for an experienced project manager of digital marketing projects and tools such as website redesigns or inbound marketing campaigns in Hubspot.


We are a motivated team, and we work on awesome projects. We are hard-working, and we never miss a deadline. Our office is located in Carmel, Indiana, in the Carmel Office Suites (Keystone and Carmel Drive). We offer virtual working arrangements and flexible schedules.

Event landing page: a case study (Lappin180)

Our neighbors, Lappin180, came to us a few months ago with a new project. This was our first website project with Lappin180 although we have been assisting with other marketing needs since 2015. Their main website was created by another vendor a few years ago and has outdated content and style. For this important event, they wanted an upgraded and impressive page that better represented their brand.

This was the first event of this type that Lappin180 has offered and they needed an easy solution to sell tickets, integrate video, and tell users about the value of the event. Held in June, the “Avoid the Collapse” event showcased sales training from Lappin180 founder, Dan Lappin.
Event landing page example


How to make your web development workflow more efficient

For many clients, the development phase may seem like the quieter time of the website creation process. However, there is a lot going on behind the scenes at this point in the project, and issues during the development process can quickly cause a project to stray from the set schedule or budget.



To ensure the process goes smoothly, it’s important to employ the right tools and techniques for the job. Use the following tips to help improve the efficiency of your web development workflow.

How to turn a complex process into a user-friendly website experience

It can be challenging to turn a complex process on a website into a user-friendly experience. Processes that require multiple steps and fields to fill out, such as making a purchase or creating a profile, can be overwhelming if not properly designed. If you want to create a seamless process workflow for your users, you need to balance a variety of factors like usability, accessibility, and interaction design. Every part of the process should be planned out and well-tested so that users are completing the desired action.

In this showcase, we will take a look at three examples of complex process design on the web and analyze some of the key characteristics that make them so effective.

How to make sure your links look good on social media

From blog posts to ebooks, great inbound marketers are always creating useful content for their target audiences. As advocates of inbound marketing, we can't overlook the importance of social media as a platform for distributing and promoting that content. In fact, "83% of marketers indicate that social media is important for their business" (HubSpot). However, when it comes to sharing content on social media, not all platforms are created equal. Many social profiles have particular meta tags and coding options required to enhance sharing on their sites.

Ensuring your posts show up correctly on social media is important for increasing engagement and positive ROI for social media marketers. Read on for tips on how to optimize your content for social sharing.
Social Media Optimized Post Screen Shot

Three strategic things to do for your new website

Marketing team meeting in creative space
A lot of work goes into redesigning or creating a new website. Site architecture, content, photos, calls to action, wireframe layouts, design elements… there’s definitely a sense of satisfaction when all of those pieces come together to present your organization in a whole new light. As a savvy marketer knows, however, that work is just the beginning. You cannot simply post a new website and hope that it accomplishes your goals.

A successful website needs strategic support to meet your goals. Here are three key activities we recommend pursuing after your website launches.

What to do after your website launch party

After all the time and effort that goes into creating a website, finally launching it is an exciting moment! However, it’s important to remember that the work doesn’t stop there. You need an effective strategy in place in order to attract visitors to your website and increase engagement once your website is live.



The following tips will help guide you through the steps you should take post-launch:

How to use influencer marketing to create a “buzz” about your website launch

So you’re launching a brand new website design, eh?! Congratulations! One of the best parts of the process is getting to show off the finished result (and drive traffic to the new site, of course). In this article, we walk step-by-step through how to use social media to promote your new website to your brand influencers and ambassadors.

Step 1: Set a date

It is best to plan your big reveal for at least a week after the “soft launch” of your new website. This allows you the opportunity to test all the functionality with real visitors and make final adjustments. Prior to the official launch, plan to share the new site with targeted viewers, like staff members, and ask them to report back any issues that should be addressed.

5 tips to a successful website kick-off meeting

The kick-off meeting is the foundation of every project here at TBH Creative. We continue to fine tune our project meeting plans to make sure we are best meeting the needs of our clients from this first team interaction. Based on our learnings, we have five tips to help you have the most successful website kick-off meeting.

team meeting

I spent a week getting certified in HubSpot and this is what I learned

For one whole week, I worked my way through the HubSpot Certification curriculum in HubSpot Academy. In my new position at TBH Creative, inbound marketing and Hubspot are used daily by the team so it is important for me to understand the methodology and practice of inbound marketing, as well as familiarize myself with the functionality and best practices for HubSpot reporting and tools. Besides, since this certification is free to all HubSpot customers and I'm a geek for learning new things, it would be a shame not to!

marketing training class

Here's what I learned:

1. Learning the language is important

One of my first takeaway in HubSpot training was the importance of learning the vocabulary to understand the core components of inbound marketing. Prior to the training, I had picked up a few key marketing terms and misinterpreted a few others. For example, the concept of using keywords to drive website traffic seems fairly straightforward, but learning how important long-tail keywords are for SEO was eye-opening.

Quick tip: How to use analytic data to improve your marketing strategy

Do you have analytics set up on your website? If not, you should! Services like Google Analytics provide useful information about your audience and how they are interacting with your content. You can then use this data to improve your website and determine what’s working best for your business.

Analytics Graphic

While getting Google Analytics certified, I discovered that there are a few key areas that provide quick insight into how you might need to update your marketing strategy: referrals, landing pages, and conversions. The following tips will help you interpret the data from those areas and use it to better focus your marketing efforts.

Generate leads on your website with content offers

Inbound marketing is about more than just keeping your site updated and writing smart blog posts that attract people who are searching for reliable information. Those steps are certainly important in boosting your awareness and traffic, but how do you get those readers to take the next step?

Downloadable Content Offers

If you want to convert those readers into leads you need to offer them something of enough value that they are willing to give up a little information to get it. This isn’t a new concept in marketing - the marketing offer has been a tried and true strategy for decades. Now it’s time to translate that strategy to the Internet with content offers.

Web design showcase: Event & conference landing page design

A landing page can be a great way to promote and generate interest in an event, such as a conference, workshop, or fundraiser. An effective event landing page should be strategically designed to make it easy for users to register or purchase tickets, as well as find important details. It should make both the purpose and the value of the event obvious to potential attendees.

In this showcase, we’ve collected seven stand-out examples of event landing pages for inspiration.

What makes a great Facebook cover photo?

Remember when Harlan Hogan warned you that "there are no second chances for a first impression"? This old expression rings true today, even in the digital age. On Facebook, your first impression consists of your profile photo and cover image, which should reflect your overall branding.
Diet Coke Facebook Cover Photo
Diet Coke's Facebook Page conveys fun, energetic, playful vibes in their cover photo.
Pairing that with an understated and assertive (branded!) profile picture,
the user is greeted with a cohesive message that compliments their website.

As of September 2014, 71% of online adults use Facebook (Pew Research). Your cover photo is basically a Facebook welcome message, offering a look and feel that complements your brand and messaging across the board. These images might convey that your team is bright, creative, and energetic or that your products are stylish, functional, and high-end.

Three tips to get your blog started

Your company has decided to start a blog and you’ve been charged with responsibility for its content. You’ve talked with your website developer and set up the platform tools you’ll need. The technology is all in place - what happens next? You might think writing but the answer should be planning.

Whether you have a blog writing team or will be writing all the posts yourself, it’s important to do some planning to incorporate other opinions before you create your first blog title. TBH Creative writes blogs for a number of our clients (as ghost writers we’re sworn to secrecy but trust us… we write a lot of blog articles) and we have three straightforward tips to get your blog started on the best foot.
Woman at a desk working on a blog article

How to choose which technology your website should support

Amidst the multitude of browsers, devices, and operating systems out there – how do you choose which ones your website will support? This may seem like a simple decision on the surface, but the more technologies you decide to support, the more time and effort you’ll need to put into optimization. In this article, we’ll provide tips on how to analyze your options and choose the right support strategy for your website.


A collection of free fonts, icons, and design elements

While custom design elements can be an invaluable addition to a project, they aren’t always a realistic option. Sometimes you need design resources quickly or without a budget. Luckily, there is an endless supply of designers out there that graciously share their work with others.

Here at TBH Creative, we always keep an eye out for high-quality “freebies” that we can add to our collection. If you follow us on Facebook, you might have noticed that we share some of these freebies every week. Below is a collection of our favorite shared freebies from the past year so you can add them to your collection, too!

Meet Sarah, digital marketing assistant at TBH Creative

Sarah Matlock, Digital Marketing Assistant
Hi! I'm Sarah, the newest team member at TBH Creative. I have a background in nonprofit marketing and data analysis, and I am excited to transfer that knowledge to the industry. I’m looking forward to putting my skill set to use in helping develop creative solutions for clients!

I got interested in digital marketing several years ago, though I am new to the field in many respects. My educational background includes a Bachelor of Science in History and a Master of Arts in Philanthropic Studies. My formal training in the digital realm includes educational technologies and nonprofit marketing. After finishing graduate school, I freelanced with local nonprofits to build their digital presence via social media, SEO, and basic website design.

5 tips to copyrights, trademarks, and more on the web

I'd like to introduce you to my friend and guest author Becky Brown. Becky just published an eBook related to blogging legalities, and I was immediately interested and wanted to share. She is a lawyer by day and also runs her own blog, My Utensil Crock which led her to this eBook. The eBook is smart and practical. It will help you learn the right ways to post content online, protect your work, and not infringe on others' intellectual property.

Here's Becky to tell you about her eBook and how it might help your blogging strategy and content marketing. Enjoy!

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Last night, I was explaining my new eBook, Think Like a Lawyer, Blog Like a Pro, to someone I had never met. While describing the subject matter and my goals in producing the text, I found myself comparing the intellectual property rights side of online content – copyright, trademarks, unfair competition, and more – to buying socks.

Think Like a Lawyer, Blog Like a Pro eBook

How often should you redesign your website?

How often should you redesign your website? Gone are the days where you can design a website every five years and enhance a page or two in between. Technology advances too quickly and companies that don’t take advantage find themselves unable to achieve their goals.

Website team strategy meeting

While it’s true that a website that looks dated leaves a bad impression on your audience, website design isn’t just about looks. Your website is a business tool and if it’s not updated frequently it won’t perform to standards. So…

How often should you redesign your website?

A recap: Our most popular web design articles of 2015

Every year, we like to look back and review our blog performance so that we can continue to produce content that our users find interesting. We covered a wide variety of topics in 2015 in categories such as inbound marketing, web design and development, and content strategy.

Below are some of our most popular blog posts from the past year. Enjoy!

Five easy steps for using images to communicate information

It’s challenging to engage your audience and get them to read content, and user attention span seems to be at an all-time low. So how can you get your content noticed?

One way to increase interest in your content is by creating effective visuals. There’s no denying the power of images on the web, and while words can be powerful on their own, images have the benefit of telling a story instantly and forging a deeper connection with viewers. Adding visuals to your content is a great way to pull users in and get them interested in learning more.

The key to creating engaging visuals is to understand how images can be used to communicate information. In this article, we’ll provide you with some tips on how to identify potential visuals within your content and create imagery that will make an impact on your audience.

4 factors to help you choose the best content management system

In today’s world, more and more organizations expect their marketing professionals to do more than just set up the company’s website. They want to have control over their website—the ability to make changes and keep things fresh and current. It’s a shift that we here at TBH Creative love to see happening. We have always believed that the best websites are the ones that are regularly updated.

The best way to take control of your website is adding a content management system (CMS). This backdoor to the website lets you edit and update the website. The right CMS can become one of your most powerful marketing tools, letting you support timely sales efforts, educate your audience, and promote new products or services when they launch. Just how do you find the “right” CMS for your needs?


Top reasons why your website should have a user-centered design

User experience intertwines with many aspects of a website, including design, usability, accessibility, performance, and more. It plays a key role in attracting potential customers to your website and making conversions. Typically, the better the user experience your website provides, the more successful your website will be. Because of this, investing time and effort into creating a user-centered design from the start should be a primary focus of any website project.

Let's take a look at some of the top reasons why a user-centered design will benefit your website. 


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