Perspective, tips, and insight

Articles to help you improve your digital marketing

Web design workflow: What to expect when starting a website project

Web design workflow with TBH Creative
When starting a new website project, our clients generally have never been through the web design process before and aren’t sure what to expect. Therefore, it’s important to make the web design process as straightforward as possible in order to alleviate any concerns or apprehension. A major part of that is to follow a defined web design workflow that helps to strategically guide clients through each major phase of the process. An effective workflow can also help to keep a project on task and increase overall productivity.

In this article, we’ll share the main steps in the TBH Creative web design workflow, as well as the basic strategy behind each phase, to help you get a better idea of the work that goes into a website project.

Web design showcase: Online annual reports

It’s that time of the year again—time to reflect on the past year, what you’ve accomplished, and where things are headed. For many companies, this will include putting together an annual report. When deciding on a format for your annual report, you may opt to create a downloadable PDF, or mail out a printed version. However, online annual reports have become increasingly popular over the years, and can be a more beneficial choice than other formats.

By turning your annual report into an interactive website, you can engage your audience on a deeper level and generate interest in your company. Online annual reports make data easy to access and share, and can be more easily updated than other formats. They also give you the opportunity to use interactive content such as video or audio to enhance your data and provide a unique experience to viewers.

In this showcase, we’ve put together some fantastic examples of online annual reports that succeed at presenting data in an effective, engaging manner for their audience. Take a look and get inspired!

Boost your digital content marketing with an editorial calendar

Search engine optimization algorithms are an ever-changing target; however, there’s no denying that they are honing in more tightly on strong, relevant, useful content. A website development project is becoming an online content marketing project with the website as one channel in that content marketing strategy. The website needs to be designed with content in mind - including the content of all of your online marketing channels: social media, blogs, and email marketing to name a few.

How do you tie all of these channels together for a cohesive, target marketing effort? With an editorial calendar.

Color theory & web design: Choosing a color scheme for your website

In part one of our two-part series, "Color Theory & Web Design", we talked about the importance of understanding color theory basics when choosing colors for your website. We looked at how to use the color wheel to pair colors, as well as how hue, value, and saturation can contribute to how a design is perceived.

In this article, we'll take a look at the various types of color schemes that you can use for your website or brand, as well as tools and resources to help you choose a color palette.


Quick tip: Improve the speed of your website

Quick tip: Improve the speed of your website
Speed is a key factor in the success of a website, and loading time can have a significant impact on conversion rate. In fact, many studies show that three seconds is “the point at which most visitors will bounce if a page is not loading quickly enough” (source). If users are waiting too long for your website to load, they are will likely move on to the competition.

Optimizing your website to load and function as quickly as possible will help you to avoid frustrating or losing potential customers. While there are a variety of ways to improve the speed of your website, here are six methods to get you started.

Website Redesign Case Study: Catching the website up with your business (Strategic Materials)

It’s a common problem: your business grows, you add new standards, your team has their hands full dealing with the everyday aspects of business and before you know it, your website is drastically out of date. It’s time for a website redesign from the bottom up—new architecture, updated design elements and new content.
View the new website at www.strategicmaterials.com
This was certainly the case for Strategic Materials. They knew the website was one of their primary “faces” in the marketplace but they had let it get behind the times. They came to TBH Creative wanting to start with a sound strategy and then move into new design and content.

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