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Color theory & web design: Color basics

Choosing colors for a website sounds like a simple enough task, but if you've ever had to do it, you may have found that it's more difficult than it seems. In fact, choosing the right colors for your design can impact the overall success of your website. Color affects how your website and brand is perceived by your audience and impacts the emotions invoked by a design. Therefore, it's important to choose your color palette carefully and with purpose, and understanding the basics of color theory can help in that process. Color theory is essentially a guideline to the interaction or mixture of colors and how they affect the way people perceive them.


In this first installment of our two-part series, "Color Theory & Web Design", we'll take a look at the core principles of color theory and how they can impact your website.

How to organize your website project for success

Planning with computer and notepad on desk
Once you’ve decided it’s time for a new website—either a website redesign or brand new website—there are a few things you can do ahead of time that will build a foundation for success. Before you even select a website designer there are some steps you can take that will get your project off to a better start. Putting in this time and effort will help ensure you end up with a website that meets your goals and will work for your organization for years to come.

Over the years we’ve helped organizations with websites at all stages of development. Some groups come to us with a blank page and others come to us with a well-defined project ready to hit the ground running. Here at TBH Creative, we can help with either of those projects—and everything in between. We have learned, however, that the smoothest projects are the ones where the client has done some planning ahead of time.

So what types of planning make the most impact?

Website prototyping: methods and resources to get you started

website prototyping
Breaking up the website planning process into phases allows you to focus in on one aspect of your website at a time. For example, wireframing helps determine content layout, and mock-ups focus in on the look and feel of a website. It's important to address functionality and user experience during the planning process as well, and this is where prototyping comes in. Prototypes are a great way to demonstrate how elements will function, as well as to pinpoint usability issues early on in a project.
In this post, we'll discuss the details of website prototyping and take a look at a variety of prototyping methods and resources.

Interior web page design: Why is it important?

interior web page design
The interior pages of your website are just as important as your home page. But if that’s the case, then why do the interior pages so often end up as an afterthought in the web design process and/or lower priority for clients?

More often than not, the homepage is the primary focus in the design process, and for good reason - it’s the main entry point into your website and needs to make a great first impression. However, while the home page tends to be the most common entry point to a website, it is not the only entry point. Users will frequently enter your website from landing pages or other key pages based on search results for targeted terms or links from other sources. Therefore, you don’t want your website to lose its momentum once users get past the homepage and into the subpages of your website, so it’s important to strategically design your interior pages to support your overall goals as well.

In this article, we’ll take a look at the top reasons interior pages are crucial to the success of your website, as well as a showcase of websites with high-quality interior pages.

Website Redesign Case Study for New Song Mission

New Song Mission has been a client of TBH Creative’s since 2008. As a small, not-for-profit organization they kept their site design and content management system as long as possible. Over time, they realized that the site had become hard to update and difficult for their users. They knew it was time for an updated design and wanted to make sure they could manage the site well into the future to save costs and maximize use of their website.

New Website for New Song Mission on laptop
Visit the new website at www.NewSongMission.org

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