Thursday, July 30, 2015

The pros and cons of forcing links to open in a new window using target="_blank"

Whether or not to force links to open in a new window has been an ongoing argument in the web development community for some time now. If you were to Google the topic, you’ll find find lots of strong opinions on both sides of the argument.

In this article, we’re going to take a look at both the pros and cons of using either approach on your website.

Thursday, July 23, 2015

Why showing faces is still important on your website staff page

Developing a connection with your website visitors can help you to increase your website's conversion rate. While there are many ways to do this, one effective strategy is by making your website more "humanized". Essentially, by showing the actual people behind your company, you can increase trust and engagement among potential customers.
Importance of staff photos
Creating a company team page is a great way to develop an emotional connection with your visitors, and including photos of your staff plays a crucial part in that.

Let's take a look at some of the ways team photos can benefit your website.

Friday, July 17, 2015

Web Site Redesign Case Study: Tri Green Tractor

Enhancing corporate image with a new website

Tri Green Tractor came to TBH Creative with a common problem: an outdated website that was not effectively communicating with their audience. Instead of supporting their brand and sales efforts, the website was detracting from their work. Tri Green Tractor had started to attract a new audience that wasn’t just regional to their locations - farmers searching for used equipment from Central Indiana where the soil produces less wear and tear on the machines. The website needed to be upgraded to better meet the needs of this target market.

Our goals were to attract new customers, better communicate the depth and quality of their products and emphasize their location, knowledge and service as key differentiators.
Visit the new Tri Green Tractor website

Thursday, July 16, 2015

5 questions to ask before you redesign your website

Taking the first steps to redesign your company website is not easy. Before starting a website redesign project it is important to set goals and ask the right questions.

Not sure where to start? Read our top five questions to ensure you're taking the right steps.

Thursday, July 9, 2015

Web design trends: Unique hero graphics

Hero graphics—those large banner images typically accompanied by a minimal amount of text on a homepage—continue to be a popular web design trend, and for good reason: Implementing a hero section on your homepage is an effective way to add visual interest to your website and to reinforce your message.

In this post we’re going to dive deeper into this trend by taking a look at some websites that have taken a unique approach to the hero graphic.


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