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Why showing faces is still important on your website staff page

Importance of staff photos
Developing a connection with your website visitors can help you to increase your website's conversion rate. While there are many ways to do this, one effective strategy is by making your website more "humanized". Essentially, by showing the actual people behind your company, you can increase trust and engagement among potential customers.

Creating a company team page is a great way to develop an emotional connection with your visitors, and including photos of your staff plays a crucial part in that.

Let's take a look at some of the ways team photos can benefit your website.

Web Site Redesign Case Study: Tri Green Tractor

Enhancing corporate image with a new website

Tri Green Tractor came to TBH Creative with a common problem: an outdated website that was not effectively communicating with their audience. Instead of supporting their brand and sales efforts, the website was detracting from their work. Tri Green Tractor had started to attract a new audience that wasn’t just regional to their locations - farmers searching for used equipment from Central Indiana where the soil produces less wear and tear on the machines. The website needed to be upgraded to better meet the needs of this target market.

Our goals were to attract new customers, better communicate the depth and quality of their products and emphasize their location, knowledge and service as key differentiators.
Visit the new Tri Green Tractor website

Web design trends: Unique hero graphics

Hero graphics—those large banner images typically accompanied by a minimal amount of text on a homepage—continue to be a popular web design trend, and for good reason: Implementing a hero section on your homepage is an effective way to add visual interest to your website and to reinforce your message.

In this post we’re going to dive deeper into this trend by taking a look at some websites that have taken a unique approach to the hero graphic.


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