A strategy is defined as a plan of action or policy designed to achieve a major or overall aim. Its synonyms include master plan, grand design, game plan, plan (of action), action plan, policy, program.
Your website is an ever-growing component of your marketing plan. As such, it deserves a well-conceived plan for its development and continued success. Whether you are building a new site or redesigning an existing website, strategy isn't something that should be overlooked. Let’s review two key steps to building a smart, strategic website.