Perspective, tips, and insight

Articles to help you improve your digital marketing

Three important inbound marketing trends

If there’s one thing we've learned in our years of business as a digital marketing agency, it’s that we have to keep learning. The Internet is a constantly evolving marketplace. Search engine algorithms change regularly. Design standards change and keep getting better. The influence of social media and content marketing changes all the time.

If you want to be successful, it’s important to stay up-to-date on what’s working and what’s not in the digital marketing world. Recently, I had the opportunity to be a guest co-host on SpinRadio with Michael Reynolds of SpinWeb. SpinRadio is a weekly program focused on inbound marketing and sales strategy.

I would like to recap and share some of the key topics that we discussed and how they apply to your website and/or marketing strategy.

6 tips for creating a successful landing page

A landing page is a useful inbound marketing tool. Essentially, a landing page is a standalone page on your website that aims to engage visitors in a specific action. The primary goal for most landing pages is to capture leads by collecting information from visitors. A landing page may do this by driving users to sign up for a newsletter, provide information in order to access a download, and so on.

Building a good landing page requires an overall understanding of what motivates visitors and how you can get them to take action. Furthermore, there are key elements that every landing page should include in order to increase the chance of making conversions. Take into consideration the following tips in order to improve your landing pages and help them succeed.

5 reasons brand identity is important for your business

The importance of brand identity
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But what all does a brand identity entail, and why is it so important?

What is a brand identity?

When you create a brand identity, you're essentially applying your brand values to any visual elements that will be used to promote your business. This means that a brand identity is more than just a logo, and consists of a variety of marketing materials.

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