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Articles to help you improve your digital marketing

Types of website traffic and how to increase them​: Direct traffic

How are people getting to your website? The answer to this question could help you improve your marketing strategy and increase your visibility on the web. Analyzing where your current website visitors are coming from will help you gain insight into where to focus your efforts for increasing website traffic.

By using a service like Google Analytics to track your website traffic, you'll have access to a variety of data on how people are finding your website. The next step is to interpret that information in order to determine what improvements can be made to your website and marketing strategy. In this series, we'll help you along in the analysis process by providing an overview of the types of traffic you'll see in your analytics report, as well as tips on how to increase those traffic sources.

Types of online marketing

Types of online marketing
Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean?

There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way to market your business online. It's crucial to have an understanding of what tools are available, and how they can best integrate with your marketing strategy.

This article reviews some of the most popular types of online marketing tools and techniques available to businesses.

How to best combine words and graphics

How to best combine words and graphics
Your website has the potential to be one of your strongest marketing communication tools. How do you reach its potential? Engage your audience by telling them persuasive, authentic stories. One of the best ways to achieve your communication goals is to make sure your website images and copy are working well together.

Let's learn more about how to best communicate on your website using both images and words...

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