A strategy is defined as a plan of action or policy designed to achieve a major or overall aim. Its synonyms include master plan, grand design, game plan, plan (of action), action plan, policy, program.At TBH Creative we believe that successful websites are those built strategically. Call it being creative with a purpose. We love exercising our creative muscles in design, content, and development, and we love it even more when those muscles are utilized to build something that helps achieve goals. That’s why we start every project with two key strategic phases designed to make sure that the end result is successful.
Your website is an ever-growing component of your marketing plan. As such, it deserves a well-conceived plan for its development and continued success. Whether you are building a new site or redesigning an existing website, strategy isn't something that should be overlooked. Let’s review two key steps to building a smart, strategic website.