Month: June 2015 Posts

Two steps to a smart, strategic website

Alternatively titled: A sound strategy isn’t “let’s hang out and get to know each other and brainstorm.” (Though we like brainstorming sessions too.) A strategy is defined as a plan of action or policy designed to achieve a major or overall aim. Its synonyms include master plan, grand design, game plan, plan (of action), action […]

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Web design trends: 6 examples of online brand style guides

A brand style guide is essentially a set of rules defining how your brand should be portrayed. Brand style guides help to ensure consistency across all marketing materials, both online and offline. Creating an online version of your style guide is beneficial since it offers a central, easily accessible place to get information for anyone […]

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5 tips for using automated email marketing to promote your blog

Allowing visitors to subscribe to your company blog is an easy way to continually generate interest in your business and potentially increase leads. Email marketing is beneficial in building an effective blog marketing strategy, and automating the process will allow you to more easily promote new blog content. When using automated email marketing for blog […]

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