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Two steps to a smart, strategic website

Alternatively titled: A sound strategy isn't "let’s hang out and get to know each other and brainstorm." (Though we like brainstorming sessions too.)
A strategy is defined as a plan of action or policy designed to achieve a major or overall aim. Its synonyms include master plan, grand design, game plan, plan (of action), action plan, policy, program.
At TBH Creative we believe that successful websites are those built strategically. Call it being creative with a purpose. We love exercising our creative muscles in design, content, and development, and we love it even more when those muscles are utilized to build something that helps achieve goals. That’s why we start every project with two key strategic phases designed to make sure that the end result is successful.

Your website is an ever-growing component of your marketing plan. As such, it deserves a well-conceived plan for its development and continued success. Whether you are building a new site or redesigning an existing website, strategy isn't something that should be overlooked. Let’s review two key steps to building a smart, strategic website.

10 mistakes to avoid to save money on your website project

There can be a lot to learn if you're going through the web design process for the first time. We do our best to educate our clients and prepare them for what's to come, and we have learned a few things along the way that help the process go as smoothly as possible.

In this article, we will take a look at some common mistakes that can slow down a project. By being aware of these mistakes, you can save time, effort, and money in the web design process.

Web design trends: 6 examples of online brand style guides

A brand style guide is essentially a set of rules defining how your brand should be portrayed. Brand style guides help to ensure consistency across all marketing materials, both online and offline. Creating an online version of your style guide is beneficial since it offers a central, easily accessible place to get information for anyone involved in creating branded material.

Online brand style guides vary from company to company. Some extend to offline materials, some are limited to website guidelines. Some are incredibly detailed, while some focus on more general guidelines.

In this showcase, we'll take a look at some high-quality examples of online style guides.

5 tips for using automated email marketing to promote your blog

Allowing visitors to subscribe to your company blog is an easy way to continually generate interest in your business and potentially increase leads. Email marketing is beneficial in building an effective blog marketing strategy, and automating the process will allow you to more easily promote new blog content.

When using automated email marketing for blog promotion, users are able to subscribe to an email list, and then receive updates when new posts are published. Setting up this type of workflow can help you save time and effort in the long run.


In this article, we'll provide some helpful tips for using automated email marketing on your blog, as well as some popular services that can help you get up and running.

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