Thursday, February 26, 2015

10 digital marketing statistics you shouldn’t ignore

We talk a lot about the importance of having an optimized digital marketing strategy, and today we are going to prove it. We've gathered a collection of facts and statistics from the past year to help illustrate just how crucial digital marketing is for today's businesses. Enjoy.

  1. Internet advertising will make up nearly 25% of the entire ad market by 2015. (source)
  2. Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6% over 2014. (source)
  3. 84% of inbound marketers cite organic sources (blogging, SEO, social media) as rising in importance. (source)
  4. 90% of consumers start a task on one device and finish it on another. (source)
  5. 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (source)
    1. 34% of Fortune 500 companies are now actively blogging, which represented the largest increase in the number of Fortune 500 companies currently blogging since 2008. (source)
    2. Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. (source)
    3. 57% of marketers say that quality content creation is the most effective SEO tactic. (source)
    4. Two-thirds of consumers say it is somewhat or very important that companies they interact with are seen as a technology leader. (source)
    5. 71% of marketers are increasing investment in content marketing. (source)
    So what do these statistics tell us? For one, they show that if you aren't engaging in digital marketing, then you should be. With more people searching online for products and services than ever before, digital marketing should be a primary part of your overall marketing strategy. These statistics also show that it's important to focus on more marketing methods than just your website, such as content marketing, social media integration, or search engine optimization. Engaging in a variety of these online marketing strategies will help you to increase your web presence and get better overall results.

    Take your digital marketing strategy to the next level

    Make this year better than the last by improving your digital marketing strategy. TBH Creative will work with you to create a marketing plan that will best serve the needs of your business. We understand that planning for the future is important, and our Site Success Manager services can help you do just that. Contact us today to get started!
    Kayleigh

    About the author | Kayleigh Circle

    Kayleigh is a web developer at TBH Creative, specializing in front-end development and responsive design. She likes to blog about a variety of web design topics, including design tips, the latest trends in the industry, and how to make your website more successful.

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