Types of online marketing

Types of online marketing
Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean?

There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way to market your business online. It's crucial to have an understanding of what tools are available, and how they can best integrate with your marketing strategy.

This article reviews some of the most popular types of online marketing tools and techniques available to businesses.

Websites

A website is one of the most important online marketing tools a business can have. It serves as the online "face" of your business, and should help get your marketing message across to users. It's important to provide relevant, up-to-date content in order to use your website to its full potential. A successful website should make it easy for customers to get the information they need and connect with your company.

Resources:
How TBH Creative can help: We understand the importance of a website as a marketing tool, so we focus on designing strategic websites that get your message across. Find out more.

Search engine marketing (SEM)

Search engine marketing consists of techniques to increase the visibility of your business in search engines, allowing you to reach a larger audience. This includes techniques such as search engine optimization (SEO) and pay-per-click (PPC) marketing.

Resources:
How TBH Creative can help: Your website can only be successful if people can find it. We can help develop a strategy to optimize and improve your online presence. Find out more.

Email marketing

Email marketing allows you to keep in touch with customers, both current and prospective. It's a great way to follow up on potential leads and keep people interested in your business.

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How TBH Creative can help: We can help you create emails that align with your marketing strategy and will engage your subscribers. Find out more.

Social media marketing

Social media has become a crucial marketing tool in recent years, serving as a direct link to customers. Social sites like Facebook, Twitter, or YouTube allow businesses to create and share content to engage users and generate interest.

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How TBH Creative can help: Having a social media strategy is crucial to online success these days, and we can help you choose which platforms will work best for your business. Find out more.

Blogging

Starting a blog with content relevant to your business can help you gain recognition and credibility as an expert in your industry. It can also show a more personal side of your company and allow people to interact with your content.

Resources:
How TBH Creative can help: Blogging can be a great addition to your marketing strategy, and we can help you develop strategic content that will align with your goals. Find out more.

Video marketing

Videos can be used to tell a story, making them a powerful marketing tool. Videos can be used for all types of purposes, such as showcasing your company, highlighting products, or providing useful information to customers. Using a service like YouTube to promote your videos can help you reach a wider audience.

Resources:
How TBH Creative can help: Developing a personal connection with your customers is important, and we understand that. We can help you create meaningful videos that will tell your story and promote your brand. Find out more.
Ready to engage in online marketing? Contact us to get started
Kayleigh

About the author | Kayleigh Circle

Kayleigh is a web developer at TBH Creative, specializing in front-end development and responsive design. She likes to blog about a variety of web design topics, including design tips, the latest trends in the industry, and how to make your website more successful.

View more posts by Kayleigh

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