|Photo credit SEOPlanter, CC by 2.0|
Search Engine Optimization is the holy grail of web copy writing. In a nutshell, it means that you write your site so that search engines will pull it up in results as your prospects are searching for your business or service. How to do that is a bit of a moving target. Over time, search engines change their algorithms which in turn changes some of the copy writing rules for SEO. There are, however, three rules that stand the test of time.