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Writing for SEO

Photo credit SEOPlanter, CC by 2.0
Writing for a website is different than writing for a hard copy marketing piece in many ways. A few of the things you have to consider are different types of calls to action, cross-linking, and keywords. And as any copywriter knows - there are three letters that loom large over any web copy: SEO.

Search Engine Optimization is the holy grail of web copy writing. In a nutshell, it means that you write your site so that search engines will pull it up in results as your prospects are searching for your business or service. How to do that is a bit of a moving target. Over time, search engines change their algorithms which in turn changes some of the copy writing rules for SEO. There are, however, three rules that stand the test of time.

Benefits of a mobile first design process

Optimizing websites for mobile use is a key element of a successful web strategy. Special consideration should be given to mobile use throughout the website development process as the number of users accessing the web through mobile devices continues to grow. One approach to ensure that a website is properly optimized for mobile use is to adapt a mobile first design process.

The basic concept of "mobile first" is to start out focusing on how a website will function for mobile users, and then adjust the features and content for devices with increased capabilities. Currently, the more common approach is first designing for desktop and then adapting the design as the screen gets smaller. However, a mobile first approach can help you maximize the reach of your website across a variety of devices and improve the overall user experience. This article will take a look at the major benefits of a mobile first design process.

Celebrating ten years of Indianapolis web design

It’s our anniversary! TBH Creative has been successfully designing websites for ten years. That’s a long time in this business! We are glad to have evolved and grown right along with this fast-paced industry.

I started taking on freelance projects while finishing school in 1999. Then in early 2004, while finishing my Masters in Technology, I officially started TBH Creative with just a handful of clients. Sooner than even I expected, the projects multiplied and TBH Creative evolved into a full-time career and business – I haven’t looked back since.

We are celebrating this anniversary because we have the best clients who refer us to others and continue to come back to TBH Creative for website projects and consulting. This post is really a thank you note to each and every one of them. We have the best clients! They helped make TBH Creative what it is today. They also had some part in the following ten fun facts. I had fun pulling these together, and I hope you have fun reading them.

What makes TBH Creative different from other web companies

A decade committed to putting our client's success first

We just celebrated our 10th anniversary in business. Ten years of helping clients bring their concepts alive on the web. We are lucky to get to do what we love and we try to make sure that comes across in all of our relationships. Over the years we've learned what we're best at and we try to focus our efforts on those things that set TBH Creative apart in the sea of web developers.

Three reasons TBH Creative is a great website development partner...

5 goals of a design research strategy

When starting a website design project, it's tempting to dive right into the design process, but there's an important step that must come first: research! Design research is an essential step that should be a part of your planning process. The information gathered during the research phase will help to shape your website strategy and aid in decision-making during design and development. This article will look at some of the major goals when engaging in design research.


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