Thursday, October 23, 2014

Benefits of a mobile first design process

Optimizing websites for mobile use is a key element of a successful web strategy. Special consideration should be given to mobile use throughout the website development process as the number of users accessing the web through mobile devices continues to grow. One approach to ensure that a website is properly optimized for mobile use is to adapt a mobile first design process.

The basic concept of "mobile first" is to start out focusing on how a website will function for mobile users, and then adjust the features and content for devices with increased capabilities. Currently, the more common approach is first designing for desktop and then adapting the design as the screen gets smaller. However, a mobile first approach can help you maximize the reach of your website across a variety of devices and improve the overall user experience. This article will take a look at the major benefits of a mobile first design process.

Benefits of mobile first design

It challenges you to think about your content and what is most important. A mobile first approach will force you to make important content decisions early on in the development process. With limited screen space, focusing on mobile delivery will help you simplify and improve your content. As a result, your website should have an increased focus on your overall message.

It improves the user experience. Websites can often be slow and hard to use for mobile users if not properly optimized. By starting with mobile devices and working up, each device should only receive the content and features that it can handle. This concept is called progressive enhancement, and it helps to create a faster and more streamlined mobile web experience.

You can reach a wider audience. Mobile first web design ensures that all users are receiving an optimized web experience no matter how they are accessing your website. This will help to make your website more successful overall.


Your website will be more sustainable for the future. With the number of devices and screens sizes constantly changing, a mobile first approach can make your website easier to upgrade in the future. You can add new content and functionality as needed for new devices, while knowing old devices will still receive the same web experience.

It allows you to take advantage of the latest technology. A mobile first approach means that new web technologies can be integrated for newer devices without worrying about support for older devices. This will help to keep your website current and make it easier to implement advanced features.

Learn more about the mobile first approach:

Thinking about taking a mobile-first approach to your website?

TBH Creative can help! We offer a variety of mobile solutions to help increase and optimize your website's mobile capabilities. Find our more about our web strategy services or contact us to get started on a project.
Kayleigh

About the author | Kayleigh Circle

Kayleigh is a web developer at TBH Creative, specializing in front-end development and responsive design. She likes to blog about a variety of web design topics, including design tips, the latest trends in the industry, and how to make your website more successful.

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