Month: September 2014 Posts

Website best practices for common pages, part 3: Products/Services pages

Welcome to part three of the Best Practices for Common Pages series. Today we’re looking at products and/or services pages. Products and/or services pages should display information about whatever  your business offers. It’s important to pay special attention to this page, even if you aren’t selling anything online. It should be created to capture interest […]

Read more

Facebook: To boost or not to boost?

Getting the most from your Facebook page. Under current Facebook algorithms, an update you post on your Facebook page will be seen by approximately 5% of your fans if you do nothing more than post it. If the 5% that organically found your update liked or shared it, the percent of exposure will go up. […]

Read more

Website best practices for common pages, part 2: About pages

In this second installment of Best Practices for Common pages, we’re going to look at About pages. An about page represents your business and gives you the opportunity to explain your background, goals, vision, and more. It’s the page a user will visit to decide whether or not they are interested in what your company […]

Read more

Apps vs. Mobile vs. Responsive vs. Adaptive—What does it all mean?

As more users move toward accessing the web on their devices, many companies face the question of how they can reach customers most efficiently and effectively, no matter how they are finding them online. Without a website that is specifically optimized and customized for mobile devices, you might be losing customers—and no one wants that! […]

Read more

Website best practices for common pages, part 1: Contact pages

Over the next few weeks, we’ll be sharing tips for some of the most commonly created website pages: Contact, About, and Products/Services. Each of these pages has its own needs and considerations to be successful. Understanding the unique goal of each page will help to you to refine your content and better reach your audience. […]

Read more