Month: May 2014 Posts

The pros and cons of hero graphics

Designing a website that will make an impact on its viewers can be tricky. There are lots of ways to capture attention and engage your audience, and choosing the best method for your website can be a challenge. One increasingly popular attention-grabber is the hero graphic. A hero graphic is an introductory-type area of a […]

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Top places your business should be on Social Media

Social media has been a fantastic marketing tool for small-medium size businesses. Customer relations, marketing, public relations and even market research can all be done on these free social networks. As social media channels explode in growth, you might be asking yourself: “Which social media channels should my business be using?”  The answer varies a […]

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Using web analytics to improve your website

So you have analytics set-up for your site – but now what? Consistently evaluating your analytics data will help you to better understand your website’s audience and adjust your marketing strategies and objectives as necessary. Analytics reports provide valuable insight into a website’s strengths and weaknesses, and can help you to pinpoint the areas on […]

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