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Articles to help you improve your digital marketing

Testing website data, design and content: A guide to your first A/B test

A/B testing is an easy way to test data, design, and content on your website. The process allows you to learn more about your site visitors and tailor the experience to their specific needs.

What is A/B testing?

A/B testing compares two versions of a webpage against one another, then declares a winner based on the most successful conversion rate. When a visitor lands on a webpage, they are served up either the A test, or the variation, called the B test. It is very common to test call-to-action copy, website copy, specific interactions, or design elements.

Practical uses of animated GIFs in web design

What comes to mind when you hear "animated GIF"? Do you think back to the days when animated clip art ruled on websites hosted on Geocities and MySpace? Do you associate the term with Tumblr or Buzzfeed, where animated GIFs pop up on a daily basis? (If all you're thinking is "what's a GIF?" then check out this short Animated GIF documentary.)

Regardless of your familiarity, what you may not realize is that animated GIFs can be valuable tools for anything from design mock-ups to email marketing pitches.

Three areas to consider when selecting a web design agency

Are we a good match for your web project?

There are some key things you should consider when you start looking for a web design and development firm. Those criteria will help you make sure you get the best fit for your needs and budget. We’ve compiled a list of suggested items to analyze when you are in the process of selecting a web design and development firm:

How important is a good website?

A professional, strategic website can move you ahead of the competition.

We’ve all been there. You click on a website and find it an eyesore. You can’t find the information you need. The home page keeps crashing. You leave frustrated. A bad or outdated website can cost you clients.

Five reasons your business needs a mobile website

With continuous advancements in mobile technology, it is becoming increasingly beneficial to have a mobile website for your business. A standard website may work on different devices but websites not developed to be mobile-friendly may steer customers away. Poor usability on website not formatted for mobile use might display text that's hard to read or integrate a navigation system that's a hassle.

Indianapolis Web Design Firm: Answers your Common Website Questions

Frequently Asked Questions Website Design Questions

1. How do I choose a website vendor?

Choosing a website company can be difficult because there are so many options. First consider if you need a professional website company or a design or marketing agency. If you are planning to do some of the work yourself, you likely don’t need either.

Quality vs Quantity in Website Content

Website planning sketches (Photo by Garrett Coakley, CC BY-NC-SA 2.0)
We've all heard the saying "less is more." That is never truer than when we consider web content. It can seem exciting to have unlimited page length to write as much content as you desire—after all there are no print margins or word counts to consider on a web page—but if you pack a page too full of content, you're likely chasing away your audience.

Many websites have three levels:

  1. Home page
  2. All pages linked off the main menu
  3. Pages that are linked off main menu items
On the first two levels it is important that you keep content short and direct with clear calls to action. Check out our post about the importance of calls to action. The main purpose of these pages is to introduce yourself and draw people deeper into the site. Once someone clicks through to the third level (or deeper on large sites) you can introduce more content. At this stage the reader has proven an interest in what you have to say and if you force them to click much deeper for information they will be frustrated. 

At all levels, you should carefully consider what and how you want to say it. Set goals for each page—goals in the main points to communicate and goals in what you want your audience to do after reading the page. Make this part of your planning and your website will be more successful. 

How does responsive design affect web content?

Responsive design—a design that scales and works on any device whether a laptop, tablet or phone—is most likely driven by a desire for your site to work well and present itself cleanly on any size screen. Of course the design and layout are important in that process but so is content!

As a design scales the content on the page is likely to shift—say move from three columns wide to two or even one column. Sidebars often drop to the bottom of the page. And sometimes, content drops off the page entirely in an effort to make the page more manageable on a small screen. Now, you can't write separate content for a responsive design since it's using the same content by its nature. However, you can keep this scale-able movement in mind when writing content.

Perhaps the most important thing you can do with content is create content categories and work with your design team to decide what happens to each category as the page shifts in size. Then, instead of an important call to action in the sidebar always dropping to the bottom of a page—you can have it display further up the page as the design narrows causing the sidebar to drop.

A few great articles about responsive design and content:
The take-away from this article? Give your content the same planning and forethought that you give to the rest of your site and you'll have a website that reaches your audience no matter how they are accessing your site.


How much will a good website cost?

Defining how much a website should cost is one of the most common questions in the web design world. There is no one-size-fits-all formula for calculating the cost of a website project at TBH Creative because we don’t create one-size-fits-all solutions. Our solutions are custom built around your specific needs and goals.

When considering the cost of a website project, remember that your website is a 24/7 marketing tool. It can make huge impact on business success, gaining new clients, and winning project bids. Learn more about the importance of a great website.

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