85% of consumers use the Internet to find a local business.
According to a 2012 Search Engine Land Study
If you don't have a presence online, your potential customers may not find you. Whether they are new in town or have lived here all their lives, more and more people are using the Internet to research their purchase decisions. Both individual consumers and business-to-business clients turn to the Internet to learn about your company and service before they ever consider making a phone call.
|Graph by Myles Anderson, from the Local Consumer Review Survey, June 2013|
What will those prospects find when they look online for your service?
One: Your website
Tip: Develop a comprehensive web strategy that benefits your business and delivers results.
Read more about the importance of a great website.
Two: Social Media
Tip: Create a Google Places page with accurate information. A Google Map result will often appear above other search results for your prospects. And the map makes it even easier for people to find you.
Three: A bridge between your online and offline locations
Tip: Audit all communication pieces. Gather all printed pieces (brochures, business cards, letterhead, etc.) and pull up each of your online presences on the browser. Make sure all key business information is accurate and consistent across all your communication vehicles.