Before you start writing your website you should give some serious thought to the tone of your writing. That tone should be based on three key factors:
Let's step back for just a second. What exactly is voice and tone in writing?
- A company with a no-nonsense, conservative tone might say:
Learn more about us.
- A company with a professional but casual tone might say:
Check out the people behind the scene.
- A company with a sarcastic, humorous tone might say:
Pull these facts out next time you want to bore your friends and family.