Month: February 2013 Posts

Proactive website maintenance

Remember when you designed your website? You probably had meetings, gathered consensus, spent time (and money) on making sure everything was just right. Do you give your existing site half that attention? A website is designed to be an active component of your organization’s marketing strategy. As such, the content should never be static. We […]

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Avoid these three common web content errors

Regularly updated. Compelling messages. Reader-focused. Search engine optimized. Good website content is all of these things and more. The content on your website works hand-in-hand with your design to tell your story and effectively communicate your goals. Copy development is an important piece of a strong online strategy. Thus, it is surprising how often copy […]

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Sketch your way to user experience success

The well-known adage “a picture is worth a thousand words” means a lot when it comes to planning a website. In his book Sketching User Experience, UX guru Bill Buxton wrote that sketching “does not represent a refined proposal, but rather simply suggests a tentative concept.” It’s the freedom, energy, and minimal detail of simple […]

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