Perspective, tips, and insight

Articles to help you improve your digital marketing

Web Design: Cover Crops USA

Services Provided Include:
We launched a new website for Cover Crops USA at covercropsusa.com.  

We have been working with The CISCO Company since 2007 and have created several micro sites to serve their product needs. Cover Crops USA is the most recent mini-site we worked on to present their Cover Crops products. We carried the graphic style and general structure into the new design. We used JQuery rotation to present the multiple products on the home page.

Seven Tips for Effective Facebook Events (Facebook Tabs Example 5)

We have been posting recently about Facebook custom tabs and how to use them to promote your business as part of your online strategy. Last week we reviewed Facebook videos, and this week we are looking at the function offered by Facebook for Events. There are a few things you can do beyond filling out the basic information for your events to get further exposure and positive response.

Web Design and Build: Digestive Medicine Associates

Services Provided Include:
We launched a new website for Digestive Medicine Associates at www.gimed.com.

We built the first website for Digestive Medicine Associates in 2002. A decade later they were ready for a redesign, and we helped them update their look and add more value for their visitors. The new website we designed clearly communicates their expertise and service offerings. The goal of the new website was to make two things apparent to the audience; 1) who these doctors were by showing a photograph and listing their area of expertise and 2) where they were located by using an interactive map and drop down menu of locations.


The home page was designed to showcase the experts and lead visitors to what they need. The photo of the doctors shows they are real people and elicits a warm and inviting feeling. The link to necessary forms and instructions for the day of the procedure were placed prominently with the introduction sentence because they are the most common items needed from new patients.

The physician bio pages feature a formal photograph and lists their areas of expertise. 

The locations page has an easy to read map with each office pin-pointed to clearly show where they offer services.


The billing page format was used on many pages of the website with clear information and a highlight box with contact information on the right.


About Digestive Medicine Associates

The parent organization of Digestive Medicine Associates is Internal Medicine Associates,  The physicians, nurses and staff at Digestive Medicine Associates specialize in the diagnosing and treatment of gastrointestinal diseases in a compassionate atmosphere. All the physicians are
board certified physicians and many are on the faculty of Indiana University School of Medicine allowing them to be well versed in the latest treatment options available.

Facebook Tabs Example 4: Videos

If you have been following our recent posts, you know we have been talking about custom tabs and how they can be used to strengthen your Facebook business page. Last week we covered using custom tabs to create photos albums, and this week we are reviewing videos.

It does not take a marketing expert to tell you that videos are exploding all over the Internet. You see them on many websites and in social media. Almost everyone thinks of "YouTube" for videos on the web. If you have seen the potential with video and invested in creating videos for your company, do not forget to promote and include on your Facebook page.

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