Tuesday, August 28, 2012

Best Websites 2012: Recap

For most companies, websites make the first impression to potential clients. No matter the industry, a contemporary and useful website is an important marketing tool. Over the last few weeks, I wrote a series of posts on the best websites of 2012. Specifically, I focused on several industries: dermatology, education, internal medicine, pediatric, plastic surgery, and sports medicine. Here's a recap:

1. Dermatology

Bikowski Skin Center has an easy-to-use and professional website. The subtle texture in the background adds style to the website and matches their brand.

Bikowski Skin Care Center's website.

2. Educational

Dermatology Education & Resource Mentors has a well-thought out and organized website. The large images and bright colors draw users in and makes them want to learn more.

Dermatology Education & Resource Mentors' website.

3. Internal Medicine

Franciscan St. Anthony Health of Crown Point presents a lot of information in a clear and thoughtful manner. The highly organized structure works perfectly for this website.

Franciscan St. Anthony Health - Crown Point's website.

4. Pediatrics

Northpoint Pediatrics presents a lot of useful information for its patients in a very easy-to-follow manner. Also, the use of a patterned background adds style and visual interest to the website.

Northpoint Pediatrics' website.

5. Plastic Surgery

The Gillian Institute for Plastic, Aesthetic, and Laser Surgery is an elegant website. The styling and colors go together very well, and the brand elements are incorporated thoughtfully.

The Gillian Institute's website.

6. Sports Medicine

Franciscan St. Anthony Health's Sports Medicine Institute uses a different—yet complimentary—template than the one used for the main hospital's website. This deliberate distinction in design signals to patients though they're at a different website they are still within Franciscan St. Anthony Health family of healthcare services.

Franciscan St. Anthony Health Sports Medicine Institute's website.


Tuesday, August 14, 2012

Best Websites of 2012: Educational

Throughout the next few weeks, TBH Creative is going to be running a series of blog posts highlighting our favorite websites of 2012, identified by industry. Each post will also include a list of important must haves elements for websites within each industry.

Last week we examined sports medicine websites. This week, we're focusing on educational websites. We chose these three websites for their exemplary layout and organization, color schemes, and content.

ABCya.com

ABCYa.com's website focuses on learning games and activities for young children. The layout uses engaging graphics and bright colors to add energy and pep to the navigation. Though the design of the website is playful, it's still highy organized, making the wide variety of games and activities easy to find when browsing.

ABCya.com's website.

OpenStudy

OpenStudy's website helps older children with their learning needs. The graphics are used strategically and do not detract. Through the website, students can start studying, get live help, meet students, or become a "hero." Because the design is clean and the site structure is logical, it doesn't take users long to find what they need.

OpenStudy's website.

National Geographic

National Geographic's website appeals to child and adult learners alike. Using its branded, simple yellow and black color palette, the National Geographic builds on the reputation of the print magazine and TV programming. The website presents a lot of information in a thoughtfully organized manner and the search functions accurately and pulls up useful results for even the strangest queries.

National Geographic's website.

Top 5 Must Haves for Educational Websites

  1. Keep content well-organized: Most educational websites offer a lot of information. Make sure this information is well-organized and incorporate a search function for those who don't want to browse.
  2. Easy to understand navigation: The navigation bar is where most users will go to find the information they need. Use clear labels and organize content in a logical, easy to understand structure.
  3. Incorporate imagery: As they say, a picture is worth a thousand words. High resolution images are a great addition when helping communicate information. Liven up page after page of text with related imagery to keep users interested—and, learning!
  4. Add news updates: Keep your content fresh by incorporating related news stories.
  5. Allow users to engage with each other: Build a community for your users. Listing events, interest groups, and more are great ways to connect users with similar interests together.

TBH Creative example

Dermatology Education & Resource Mentors Website by TBH Creative

Dermatology Education & Resource Mentors' website.


Friday, August 10, 2012

Best Websites of 2012: Sports Medicine

Throughout the next few weeks, TBH Creative is going to be running a series of blog posts highlighting our favorite websites of 2012, identified by industry. Each post will also include a list of important must haves elements for websites within each industry.

Last week we examined plastic surgery websites. This week, we're focusing on sports medicine websites. We chose these three websites for their exemplary layout and organization, color schemes, and content.

Sports Medicine Associates of San Antonio

Sports Medicine Associates of San Antonio's website is strategically organized to put the patients first. The navigation prominently features content areas of most interest to existing and potential patients. The muted but appealing color scheme and authentic photo choices convey both authority and approachability.

Sports Medicine Associates of San Antonio's home page.

UB Orthopeadics & Sports Medicine

UB Orthopaedics & Sports Medicine's website has a unique layout that incorporates both active sports photography and hi-tech medical illustrations. The bright, vibrant color scheme sets it apart from most of its sports medicine competition. On each page, call to actions are easy to spot.

UB Orthopaedics & Sports Medicine's home page.

Tri-County Orthopedics

Tri-County Orthopedics' website has a clean look and its straight-forward navigation makes it easy to browse for more information. Their direct copy clearly explains to existing and potential customers exactly which sports medicine services the practice offers. To aid browsing for a physician, the designers placed the dropdown search prominently as a package in the bottom right area of the landing page's layout.


Tri-County Orthopedics' home page.

Top 5 Must Haves for Sports Medicine Websites

  1. Services: Clearly explain which services your practice offers.
  2. News, tips, or events: How do you stretch properly? Should you stretch before a workout, after, or both? Show you're an authority. Use your website to answer important questions and give patients tips on how to reduce injury. If you offer any workshops or training sessions, be sure to post it in your events section.
  3. Schedule an appointment: Make it easy for patients to schedule an appointment. Display your phone number in an easy to find location or create a web form.
  4. Forms: Having patient forms available online can help speed up the process when they come into the office.
  5. Physicians and staff list: Make sure it's convenient for existing and potential patients to find more information about their doctor and others who make up the healthcare team.

TBH Creative Example Website

Franciscan St. Anthony Health Sports Medicine Institute by TBH Creative

Franciscan St. Anthony Health Sports Medicine Institute's home page.

Friday, August 3, 2012

Best Websites of 2012: Plastic Surgery

Throughout the next few weeks, TBH Creative is going to be running a series of blog posts highlighting our favorite websites of 2012, identified by industry. Each post will also include a list of important must haves elements for websites within each industry.

Last week we examined pediatrics websites. This week, we're focusing on plastic surgery websites. We chose these three websites for their exemplary layout and organization, color schemes, and content.

The Gillian Institute for Plastic, Aesthetic, and Laser Surgery

The Gillian Institute's website uses an attractive, warm color scheme. To appear welcoming to patients, they include pictures of the office. For each section, they include details of what each surgery entails, as well as before and after photographs.

The Gillian Institute for Plastic, Aesthetic, and Laser Surgery's home page.

Beverly Hills Plastic Surgery

Beverly Hills Plastic Surgery's website is simple and genial. They include testimonials and photographs from patients on the home page. They also make it easy for potential clients to schedule a complimentary consultation by filling out a form or calling.

Beverly Hills Plastic Surgery's home page.

Puget Sound Plastic Surgery

Puget Sound Plastic Surgery's website is organized nicely. They do not overwhelm you with too much information on the home page and make it easy to schedule a consultation.

Puget Sound Plastic Surgery's home page.

Top 5 Must Haves for Plastic Surgeon Websites

  1. Before and after photographs: Show your potential patients the great work your surgeons do.
  2. Testimonials: When potential clients read happy patient testimonials from people they can relate to and who have similar problems, they're more likely to use your office.
  3. Services: What does your office offer? Let clients know what services you provide.
  4. Make it easy to schedule consultations: Include an easy to fill out form and/or phone number for clients to call and schedule a consultation.
  5. Add an office tour/photo gallery: Show your potential patients what the atmosphere is like in your office to help them be as comfortable as possible before they come in for a consultation or surgery.

 

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