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Best Websites 2012: Pediatrics

Check out a newer version of this post! For more recent examples, head over to our latest pediatrics web design showcase.

Throughout the next few weeks, TBH Creative is going to be running a series of blog posts highlighting our favorite websites of 2012, identified by industry. Each post will also include a list of important must haves elements for websites within each industry.

Last week we examined internal medicine websites. This week, we're focusing on pediatric websites. We chose these three websites for their exemplary layout and organization, color schemes, and content.


Blue Ridge Pediatric & Adolescent Medicine, Inc.

Blue Ridge Pediatric & Adolescent Medicine, Inc.'s website features a clean and attractive layout. It uses playful fonts and subdued colors. The navigation is easy to understand and their homepage makes commonly used pages easy to find. News, medical forms, and the contact page are prominently displayed so that users don't get lost in the navigation.

Blue Ridge Pediatric & Adolescent Medicine, Inc.'s home page.

Pediatric Alliance P.C.

Pediatric Alliance's website is bright and cheery. The whimsy of the website is perhaps best exemplified by the playful, animated air balloon in the background. Since their website is so large, they have included a search bar in addition to the straight-forward navigation. The bright color scheme is friendly and not overpowering.

Pediatric Alliance P.C.'s home page.

Children's Dental Center

Children's Dental Center's website is organized nicely and uses an attractive color scheme. The contact information is easy to find, right at the top of the page. The provided virtual office tour for parents is a useful addition.

Children's Dental Center's home page.

Top 5 Must Haves for Pediatric Websites

  1. Staff or team page: Parents want to know more about who they are taking their children to for their healthcare and dental care needs. Include photos and bio details for key staff.
  2. Forms: Parents are very busy. Help them save time by letting them print off and fill out the forms at home (or submit them online).
  3. News, event listing, or blog: Make it easy for patients keep up to date with the latest issues and trends in pediatric healthcare and dental care. Some offices have events for children with autism or other disabilities. Make sure you use your website to let patients know when you hosting special events.
  4. FAQs: Every parent wants to make sure their child has the best caregivers. Include an FAQ page with answers to their questions.
  5. Facts and tips on keeping children safe and healthy: What are some of the best ways to help keep kids cool in the summer heat? How much exercise should children daily? Common questions like these can be answered in blog posts or on a tips page.

TBH Creative Example Website

Northpoint Pediatrics by TBH Creative



Best Websites 2012: Internal Medicine

Throughout the next few weeks, TBH Creative is going to be running a series of blog posts highlighting our favorite websites of 2012, identified by industry. Each post will also include a list of important must haves elements for websites within each industry.

Last week we examined dermatology websites. This week, we're focusing on internal medicine websites. We chose these three websites for their exemplary layout and organization, color schemes, and content.

Lexington Medical Center's website has a clean, professional color scheme with a thoughtful use of purple as a spot color for things like call to action prompts. The search box is easy to find if while browsing you can't find exactly what you're looking for. The home page is organized thoughtfully even though it presents a lot of information.

Lexington Medical Center's website.

Terrebonne General Medical Center

Terrebonne General Medical Center's website incorporates a textured background makes the website seem less "flat." Additionally, their navigation tabs are very clearly marked and help users find what they are looking for quickly and easily.

Terrebonne General Medical Center's website.

Wishard Health Services

Wishard Health Services' website in organized into three main sections that makes it easy for busy users to scan and find the information they're looking for. They also have a Spanish language option for users. Though most browsers can translate into a different languages, Wishard went the extra step to make a bilingual website for their users.


Top 5 Must Haves for Internal Medicine Websites

  1. Patient & visitor sections: Where should visitors park? Who can patients call if they need to reschedule their appointment? A patient and visitor section helps users with frequently asked questions.
  2. Accurate contact information: Most hospitals have several phone numbers; usually different numbers for different departments. Make sure the phone numbers are accurate and easy to find.
  3. Find a doctor/list of physicians: Users often go to hospital websites to find a physician or specialist. Make the job easier by incorporating an "Find a Doctor" tool as part of the navigation.
  4. Careers/employees page: Make sure finding job opportunities available at the hospital is easy to locate. 
  5. Latest news: Every hospital should have some sort of news. Internal Medicine websites should inform their audiences of important medical news as well as achievements by the doctors on staff.

TBH Creative Example Website

Franciscan St. Anthony Health — Crown Point by TBH Creative

Franciscan St. Anthony Health-Crown Point's website.


Best Websites 2012: Dermatology

Throughout the next few weeks, TBH Creative is going to be running a series of blog posts highlighting our favorite websites of 2012, identified by industry. Each post will also include a list of important must haves elements for websites within each industry.

This first week we're looking at dermatology websites. We chose these three websites for their exemplary layout and organization, color schemes, and content.

American Academy of Dermatology

The American Academy of Dermatology's website is thoughtfully organized and features a vibrant, engaging color scheme that is both professional and appealing. AAD divides their website into three easy to browse sections: for dermatologists, for the public, and for the media. Their helpful search feature is incorporated prominently to make navigating the dense website using keywords easier.

The American Academy of Dermatology's website.

Dermatology Associates of San Antonio

The Dermatology Associates of San Antonio's website uses a very clean and contemporary design. The bright, unique color scheme sets it apart from most of its dermatological competition. Many other dermatology websites go with darker and more neutral professional color palettes. This branding through color and layout helps DERM | SA stand out as a cutting-edge leader.

Dermatology Associates of San Antonio's website.

Dermatology, Inc.

Dermatology, Inc's website takes advantage of a neutral professional color scheme that lets its photography and copy shine. On each page, call to actions are easy to spot. Though the Dermatology, Inc. website has a lot of content, it's organized very logically. To aid browsing even further for users, the designers placed the website's search field prominently as a package with the primary navigation.

Dermatology, Inc.'s website.

Top 5 Must Haves for Dermatology Websites

  1. Service/Procedure descriptions: Be clear. Make sure your website tells existing and potential customers exactly what services your dermatology firm offers. By adding all of your services and procedures to your website, your search engine optimization will also increase.
  2. Product lists: Sell products in addition to services? It's important to let your customers know what your have available.
  3. Easy Appointment Scheduling: Make it easy for customers to schedule an appointment. Include a phone number, email address, and/or contact form on your website. Make sure information about making an appointment is easy to find and prominent.
  4. Before & After Galleries: Slideshows showing the effectiveness of your practice is a nice touch for any dermatology website. Show customers what you can do for them.
  5. Map & Directions: Where are you located? How do customers get there? Always include your address with a map and directions.

TBH Creative Example Website

Bikowski Skin Care Center by TBH Creative

Bikowski Skin Care Center's website.


Website Redesign for CIRTA

We launched a new website for Central Indiana Regional Transportation Authority (CIRTA) recently, and it can be viewed at http://www.cirta.us.

CIRTA has been a long time client of TBH Creative. We developed their brand and first website in 2007. As they grew and acquired Central Indiana Commuter Services (CICS)--now Commuter Connect--it was time for an upgrade in web design and structure. We designed a new interface for a wider screen and more balance with brand colors and graphic appeal. We also installed our Content Management System with custom modules developed to suit their specific needs.

Here are a couple comments we received from the client shortly after launch:

Thank you Tatum!  And just wanted to say, I love the look of our new website!
~ Andrew McGee, Commuter Connect Manager


Thanks so much on the awesome job you did on the CIRTA and Commuter Connect sites. You and your team were great.
~ Jen Schmits Thomas, APR, JTPR Inc.

CIRTA's homepage

Interior Page Example: About CIRTA

Before The Redesign

CIRTA's website before the redesign.

About CIRTA

The Central Indiana Regional Transportation Authority (CIRTA) is a quasi-governmental organization (IC 36-9-3) focused on bringing more transportation options to Central Indiana. They are working to better connect Indianapolis with suburban and rural communities in Marion, Hamilton, Hancock, Shelby, Johnson, Morgan, Hendricks, Boone, Delaware and Madison counties.

Improving and increasing transit options helps employees and employers alike throughout the region. CIRTA is constantly working with state legislators and community leaders to improve public transit.

Sign the petition to support dedicated transportation in Central Indiana!


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