Perspective, tips, and insight

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Web & Graphic Design: Favorite "Go To" Books

I've always been one of those students that buys every book for every class. The only book renting I have done is for classes that don't really deal with design. Some books the professors pick are outdated and irrelevant in 6 months. My favorite books aren't necessarily timeless, but they will be helpful for many years to come.

Below I have listed my favorite books and why I keep going back to them time after time.

Browser Wars: Which browser is better?

Illustration by Galit Weisberg.
There will always be battling on the Internet. Facebook vs. Twitter, your local news channel vs. The Weather Channel, Chrome vs. Firefox. Most people use what they are used to, or what they grew up with. This is why Internet Explorer, Firefox, and Chrome are the most widely used browsers. Internet Explorer was #1 until it was passed by Firefox in 2009. W3 Schools has put together a very nice graph to illustrate browser use throughout the last decade.

Captivate your Audience with Video

Guest blog by Lisa Whitman of Digital Stories Productions

True confession:  On the afternoon of the Academy Awards, I spent nearly 2 hours on my computer watching trailers for all of the nominations.  
I know. Don't judge me.

I didn't set out to waste so much time.  I had unanswered emails and phone calls to make.  Deadlines and Dinner.  And yet, because of an innocent looking tweet that linked me to the official Oscar website, I spent the afternoon at the 'movies'.

When you go to a website that has a video button, what do you do?
Most of us, obviously, click 'play'.
If it's an interesting video, we watch it.
If it's REALLY interesting, we share it.

Why do we do that?  Most websites have an 'About Us' page, a 'Learn More' page...other ways to get to know a company or product.  And yet, predictably, Pavlovianly (I made that up), the first place we go...is to the video.


Why? Because video does what few things can:
  • It shows us.  
  • It teaches us.  
  • Entertains and engages us.  
  • All in a matter of minutes.

Want some stats?

  • Online video habits are increasing at a staggering rate.
  • YouTube is the second largest search engine in the world.
  • 24 hours of video uploaded every minute. Yes. Minute.
  • 500,000,000 unique visitors that generate 92,000,000,000,000 (that's billion) page views each month.
  • (Digital Buzz Blog, November 2011)
  • Interestingly, 80% of online video viewers say that they use the Internet while they are ALSO watching television. (Burst Media November 2011)
We, as a society, are media and video watchers.

The question is:  Are we also 'doers'? Do we ACT on what we see?
Answer: Yep.

Compared to seeing standard media displayed on the web (photos, graphics, etc.) a viewer is much more likely to engage and take action after watching an online video ad.  (Burst Media November 2011)

What does this mean for your business?

  • Consumer usage of video is increasing rapidly.
  • In 2010, 30% of Internet Traffic was video related.
  • By 2013, that rate will climb to 90%. (Cisco 2011)

Which means, if you don't have video on your site, you are quickly going to be in the minority.

Okay. Enough Analytics. You get the idea.

Bottom line?

Consumers are a savvy bunch of media hungry connoisseurs.
They expect online video as a central element of a company's communication strategy.
No matter what your business, incorporating video is essential.
Video is how consumers prefer to take in information.

(In fact, if I practiced what I preach, this entire blog should have been a video.)

Video will encourage your visitors and clients to engage, dwell, click through and use your business.
 And if you throw a couple of movie trailers on your site, they just might pop some popcorn and hang out with you for the entire afternoon.

Lisa Whitman
About the Guest Author, Lisa Whitman
Prior to starting Digital Stories Productions in 2007, Lisa Whitman (along with Travis Hartman) had careers that were a launchpad for sharing stories through video.

Lisa has been in advertising, marketing and has traveled extensively through the former Soviet Union where she served as a correspondent and video journalist. She has spent the past 20 years exploring and telling the stories of people, businesses and organizations. Lisa has spent the last thirty years of her life exploring the stories of others. It is her passion. Learn more about Digital Stories


The Best (and Not So Great) Hospital Website Designs

Check out a newer version of this post! For more recent examples, head over to our latest hospital web design showcase.

Sometimes it is hard to distinguish what makes a website the "best" because much of it is subjective. Other aspects are more fair to judge such as usability, use of space, site architecture, and content. After searching the Internet for hospital websites, I quickly was able to find some that did all of the above well. Some of it may still be personal preference and even colors.

Last year, we created a post on the Best Healthcare Websites and Must Haves. It's interesting to see what similarities and differences there are within a year.

Below, I have reviewed three of my favorite hospital websites as well as two of my least favorite.

Best Hospital Websites

IU Health
IU Health's website has good organization and use of space. Indiana University's colors are red and white. They softened up these colors with a neutral tan and gray. The slideshow on top gives a nice preview of recent news, honors, and events. I also like how they do not overload you with information on the homepage.

The brand to integrate all hospitals under one umbrella is very well thought. They are clearly a combined group of healthcare providers and facilities. When you navigate at the main/corporate level, you can easily jump into a particular facility near you and get more detailed information; at the same time you can jump back to the main corporate level without confusion.

The navigation experience is nice. The main choices are straight-forward to 'to the point'. The left navigation offers a very nice option to open/close additional 'sub-level' pages. It is clear to see the big picture and find what you need with ease.

IU Health also offers a very clean and organized mobile version of their website for finding a facility/location, find a physician, and medical services. In my mind, perfect and exactly what a user would want from a mobile device. One negative thing about the mobile site: it doesn't automatically redirect the user to the mobile version from a mobile device. The "mobile site" link is at the bottom in the footer which is how we know it is nice, but they really need to make it automatic for mobile devices. See our post on mobile web design tips and tricks.

What needs improvement?
  • The design elements are "boxy" and in my opinion harsh/masculine. Compassion and caring emotions around desired healthcare might be better communicated by softening some of the elements (e.g. softer color tones, rounded corners). On some pages (such as patients), the boxes and graphics are overwhelming and do not help the user experience. Simpler might be better.
  • One small design suggestion is to make the "Jump to a location" section at the top easier to read. Italics for an entire phrase makes it difficult to read at such a small font.
View IU Health's homepage.

Seattle Children's Hospital
Seattle Children's Hospital's website has a lot of color, which is expected from a children's hospital. The colors are not overpowering and add a bit of character to the website. The white background color makes the website look very clean and also brings your attention to the content rather than the background.

Navigation is easy to navigate and find what you're looking for. If you can't find it, you can search for it with their search widget. Their navigation is very unique; I'm not sure I've seen anything like it before. When you hover over a button, it shows the entire menu. This makes it even easier to find what you are looking for. The menu also has a little interactivity. It is just enough to look professional and informative, yet not enough to distract the user.

I also like how they have their address and phone number very clear at the top. They make it very easy to pick up the phone and give them a call. They have other locations besides the main campus, so they have included a Locations page just for that.

What needs improvement?
  • Mobile optimization is essential, and their navigation doesn't work properly on a mobile device. There is no way to hover on a mobile device, so clicking on the menu item takes you to that specific page. It doesn't show you the other options on the main menu.
  • Maybe a smaller, shorter homepage? Without the mobile optimization, it makes scrolling and finding things on a mobile device much harder. The homepage seems to go on forever on a mobile browser.


View Seattle Children's Hospital's homepage.

Massachusetts General Hospital
Massachusetts General Hospital's website also has great organization. They have the main navigation at the top, quick links on the side, and tabs near the bottom. There are plenty of shortcuts and easy ways to get around the website.

The yellow-orange color goes very well with the blue. It calls for your attention, but doesn't demand it.

They also have mega drop down menus that work very well. They have a lot of information on the site and have organized it well. If you can't find what you are looking for, they also have a search widget.

What needs improvement?
  • Again, mobile optimization is essential. (Can you tell mobile optimization is necessary yet?) They made a few small changes to help their site be a little more mobile friendly (getting rid of Flash animations and making the website width a little smaller, but it still isn't 100% there yet).
  • On internal pages, the darker blue background (where the large images are) turns black. It is very harsh compared to the white background and lighter blue navigation. They should have had the same theme throughout. The homepage obviously needs to be a a little different from the interior pages, but it's almost too much of a dramatic change. The black might work if they made the "large image" area smaller for internal pages.
View Massachusetts General Hospital's homepage.

Not So Great Hospital Websites

Cottage Hospital
Cottage Hospital's website isn't too terrible visually, but it just isn't organized very well hindering the usability. The header includes a slideshow with various images. Most of the images have the logo on the right side. The screenshot below has the logo in the middle of the picture. Your business' logo should be in one spot and one spot only.

The navigation is also confusing. The links in the main navigation match some of the links in the side navigation. Two main sections of navigation seems very repetitive. They could have highlighted the extra side links on the homepage or even in the main navigation. The services page could have been organized a little better too.

This website's main issue is lack or organization. Revising the site architecture would greatly improve the end-users response and the site's overall effectiveness.

What can we learn from this website?
  • To many non-strategic duplicates in navigation take up extra room and confuse the user.
  • Make your logo easy to find. A general web design rule is that your business' logo be in the top left corner of the website.
View Cottage Hospital's homepage.

Aiseikei Hospital
Aiseikei Hospital's website is very interesting comparison to the above examples. Their hospital is located in Japan (hence why you can't understand most of the text on the website). I usually try to stay within the United States when comparing websites, but this one came in search results and was worth showing as a bad example. I first thought, "Oh, they must have made it in 1998 and forgot it was still on the Internet." But then it hit me, someone is actually paying for the domain and hosting.

I don't know where to begin on improvements for this website. A lighter, softer background and less intense graphics would definitely help, but it is probably best to start over from the beginning with discovery and research.

What can we learn from this website?
  • GIFs are so 1990s. Obnoxious GIFs should not be used on any website. If you absolutely need to include an animated GIF on your website, make sure it is appropriate for your business' message.
  • Bright colors on top of a dark background are hard to read.
  • If you use too many colors, the user can get confused and not know where to look first.
Visit Aiseikei Hospital's homepage.

TBH Creative Examples

We have worked on many healthcare websites over the years and are continually gaining new insights from statistics and visitor trends to help further increase effectiveness. Below are a few recent projects we helped with in the healthcare industry. We also work with Northpoint Pediatrics and are currently updating Internal Medicine Associates in Merrillville, Indiana.

Franciscan St. Margaret Health by TBH Creative
Visit Franciscan St. Margaret Health's homepage.

Johnson Memorial Hospital by TBH Creative via subcontract with Williams Randall Marketing

Lindner Research Center of The Christ Hospital by TBH Creative
Visit Lindner Research Center of The Christ Hospital's homepage.


Web Design: 2012 Republican Candidate Websites

Web Design: 2012 Republican Candidate Websites
With the 2012 Presidential Primaries right around the corner, I thought it would be a perfect time to talk about the Republican candidate websites. Some states have already had their primaries. Mark your calendars folks, Indiana primaries are May 8!

Below is my review of the Presidential Republican Candidate websites of 2012:

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