It does not take a marketing expert to tell you that videos are exploding all over the Internet. You see them on many websites and in social media. Almost everyone thinks of "YouTube" for videos on the web. If you have seen the potential with video and invested in creating videos for your company, do not forget to promote and include on your Facebook page.
If you do not have videos, this custom Facebook tab is not for you—yet. As you consider your online marketing plans for 2013, we encourage you to explore adding video as part of your web presence.
People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see! (Harvard Business Review)For each video that you post to Facebook, we suggest including the following:
- A proper title that helps describe what is the purpose of the video
- A short description that provides more information about the video
- An appropriate video still (You can set this still from a handful of thumbnail options once Facebook has processed your video. Often the default thumbnail selection for the video still is not the ideal.)
- Author and/or copyright information, as appropriate
The following examples show a few noteworthy ways businesses are using custom tabs to organized videos. Each of these examples uses YouTube as the video hosting vendor and embed or import the videos into their Facebook profiles.
|Gymboree's Video custom tab|
|Coca-Cola's Video custom tab|
|Children's Museum Video custom tab|
|Skittles' Facebook custom tab|
Skittles' videos are organized as part of a custom tab labeled "Skittles," putting this collection of videos front and center on their Facebook business page. Though not shown in the screengrab above, if you visit the Skittles Facebook business page, you'll see an interactive map with points that you can click for additional videos. This presentation helps Skittles stand out, strengthen their brand, and engage with their audience.
|IU Health's Facebook custom tab|
Next week we will provide examples of News & Events Facebook custom tabs.