TBH Creative's Blogging ChecklistNote: Use the list as a starting point. Tweak and adjust these rules as best to fit for your business blogging purposes.
❏ The post's title contains at least one keyword or phrase.
❏ The post's title is interesting and something I would click in search results.
❏ The post's body copy includes four or more paragraphs; minimum of 250 words.
❏ All links work.
❏ The post includes at least three links.
❏ All outbound links open in a new window.
❏ Subtitles are formatted using a headline tag.
❏ The post incorporates at least one image/graphic/logo.
❏ Images align and wrap properly with text.
❏ Images include a caption or credit where necessary.
❏ Extra spaces are removed.
❏ Post body copy has been proofread, fact-checked, and copy edited.
❏ Nothing offensive or negative towards others is included in the body copy or graphics.
❏ The blog body copy focuses on one topic and includes one or two primary keywords/phrases.
❏ The blog body copy includes a Call to Action (CTA) with link to related services or contact info.
❏ The CTA uses appropriate markup tags.
❏ All unnecessary code accidentally copied from Word is removed.
❏ The blog post looks good in preview mode.
❏ The blog body copy is written so that I would want to read my post.
❏ The blog body copy is written so that I would want to comment on my post.
❏ The blog post is my own and doesn't include content copied from another source.