Month: October 2012 Posts

A Spooky Case Study: Target’s Facebook Marketing

Earlier this week we posted an overview of some of the many ways that companies and organizations are using holiday- and seasonal-themes to engage their fans on Facebook. Today, we’re profiling Target’s strategic Facebook efforts in-depth. The social media team at Target does a creative job leveraging holidays and contests as part of their web […]

Read more

Facebook Fun for Holidays

More and more companies are leveraging custom tabs to engage with their Facebook fans. Incorporating holidays—through seasonally-appropriate themed contests and artwork—is a creative social media marketing strategy for reaching customers on Facebook. Here is an illustrated overview of a few recent noteworthy ways that we’ve seen companies spice up their Facebook pages and engage with […]

Read more

Strategically Social LinkedIn: Sending a message to your connections

LinkedIn can be a powerful social marketing tool when used strategically. Unlike other popular social media websites, LinkedIn is geared toward professionals and creating networking opportunities, such as business connections, jobs searches and recruitment, and networking. Did you know that… LinkedIn has more than 60 million members. A new member joins LinkedIn approximately every second. […]

Read more

Document Your Business Blogging Process

A blogging process should be documented and pre-planned to ensure blogging success. This is especially true for small businesses who may not have a marketing consultant handling their blogging or a full-time staff person managing this task. What is blogging success? Success from blogging might include increased search engine rank, increased leads/visitors from blog posts, and/or increased […]

Read more

Responsive design: why it matters

Additionally, Pew’s research found that 45% of U.S. adults own smartphones, and 55% use the web on their device. 29% of U.S. adults own a tablet or e-reader. 25 million U.S. adults use their mobile devices as their primary way to access the web. These are growing numbers you can’t ignore, as web developer Josh […]

Read more