We have identified a few "must haves" for health care websites. An effective medical website should have:
- Search Bar
- Physician directory
- Function Links ("How can we help you?")
- Services and Specialties
- Health Information
Must HavesSearch Bar
Search is important for websites with a database or wealth of information because it helps visitors navigate and find what they need quickly. Unless you want your visitor to wander through your pages and try to find what they are looking for, they can simply search for what they need. This is the easiest and fastest way for the viewer to receive information that they are looking for is a search bar.
FACT: 82% of visitors use keyword search bar function to find the information they need. (Source: Apollo Find)
In addition to search, a site map outlining all pages of the website is a good practice and quick way to give visitors an overview of the website depth.
Visitors and new patients want to see a photo of the doctor they will be seeing, they want to see the team, they want to see a list of credentials.
A directory of physicians should contain photos, what they specialize in, credentials and specialities, and their contact information. Depending on the size of your practice, coupling the directory with a physician search feature would be very effective (search by name, speciality, location, accepting patients, etc.).
|Johnson Memorial Hospital has a nice physician search function and corresponding physician details pages. |
These types of links include "how to find us", "how to become a patient", "how to find your provider", "pay bills", "registration", etc. These links are important to have because they are more than likely the top reasons visitors have come to your website. These links are often separated out somehow in the design and important to be easy, clear, and on many pages of the website.
TIP: Designing these links in the utility navigation or a 'big' footer allows them placement on every page.
From one hospital to another, many services are the same; however, every hospital excels in one area or another. They have unique physicians and/or awards to feature around each service, as well as an opportunity to show off their facility.
A reputable medical facility or hospital will offer its visitors common health information. Unnecessary visits to the physician can be avoided by providing basic information on their website, as well as answering basic frequently asked questions. With so many health and medical websites on the Internet, visitors trust their hospital and the information it provides. Patients want their hospital to provide this information to them instead of sifting through the information from other sources.
There are third party services that hospitals can use to gather and present the health information, as well as keep it up-to-date without hassle. A couple to mention are A.D.A.M. Health Services and Rueters Health. A professional web company can help make the presentation of information appear seamless in your website.
Great Health care Website ExamplesIU Health
|IU Health has it all, a search bar, pay your bill section, and a portal section to take you to specific locations. |
Their navigation links are also set up simple enough for the user to not get lost.
|This website has a search bar and a find a doctor button clear and simple at the top of the page. They have a great navigation architecture and they have four helpful sections clearly designed across the bottom.|
|This website starts off strong with a "How can we help you?" section along with rotating screens emphasizing popular services and specialties. They also have a search bar and a functional link for pay my bill in the utility navigation.|
You can see a few additional examples on blog by Adazing called 10 Best Hospital Website Design.