Sunday, August 22, 2010

8 Web site Redesign Tips

Recommendations for your web site redesign:
  1. Don't use really trendy things that may go out of style.
  2. Ask about new technologies and try to incorporate them so that you'll be ahead of the game.
  3. Do your own research by looking at other web sites. Searching around is free and you'll be happy 1 year from now that you did.
  4. Look at competitor sites. Make a list of what they are doing right. What they did wrong.
  5. Think about the page organization, what you have to say, interactive tools, and other things you might like to include along with your web site redesign.
  6. Think about your audience and their needs. What can you do to make the site more attractive and useful to the end-user?
  7. Define your goals. A web site company can help you evaluate what needs to be done to reach these goals.
  8. Set a realistic budget. Good design, usability, content and functionality take time and expertise.
Contact TBH Creative and we will discuss your redesign goals and options. TBH Creative is a full service web site company in Indianapolis, Indiana -- redesigns are some of our favorite projects.

Thursday, August 19, 2010

6 things your web company should and should not do

Your web site is a 24/7 representation of your company. If used correctly, it can be your greatest marketing tool. Finding the right web site company is important, and we recommend you build a partnership.

In addition to creating a fantastic web site design and highly functional web site, your web company should help you:
  1. Conduct research.
  2. Identify web site goals.
  3. Define the online audience.
  4. Develop a list of optimal keywords.
  5. Talk to you about options available.
  6. Discuss future plans for growth and enhancements.
None of this can be done properly based on little research, in a hurry or without all the options on the table. Don't hire a company that does not ask questions, understand your brand or goals, or doesn't bother to give you any detail about what they plan to do for your project and success.

Your web site firm, should NOT:
  1. Build your site and never talk to you again.
  2. Tell you that proper code is not important.
  3. Be slow to return your emails or phone calls.
  4. Be unwilling to discuss third party vendors that might suit your needs.
  5. Ignore your ideas.
  6. Make you feel intimidated or uncomfortable.
TBH Creative works hard to develop genuine partnerships with each of its clients. We continually offer recommendations for improvements that will help you achieve your online goals. Even after the initial project is complete, we will touch base often and make suggestions for future phases of improvement. It is our job to stay on top of the newest trends and cool features to keep you SUCCESSFUL.

TBH Creative is an Indianapolis web site firm committed to technology, best design, and all facets of web solutions. We work hard for our clients because we want to. Contact us today and we will start working on ideas for your new web site.

Sunday, August 15, 2010

A video about the power of social media that everyone should watch

Did you know?
This video below is full of interesting facts showing the power of social media and how it is taking over the world of advertising. A few of the facts:
  • Americans have access to 1,000,000,000,000 web pages, 65,000 iPhone apps, 10,500 radio stations, 5,500 magazines, and 2,000 cable TV stations.
  • Newspaper circulation is down 7 million over the past 2 years BUT in the past 5 years, unique readers of online newspapers is up 30 million
  • Myspace, YouTube and Facebook collectively have 250 unique visitors each month (none of these sites existed 6 years ago!)


Video content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler.
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Social media is taking over! Contact TBH Creative to develop your social media set up, plan and execution. TBH Creative is an Indianapolis web company offering full service web site solutions.

Saturday, August 14, 2010

5 web design and usability quotes from the pros

“Going all the way to the edge is the only way to jolt the user into noticing what you’ve done. If they notice you, they’re one step closer to talking about you.”
— SETH GODIN

“To design is to communicate clearly by whatever means you can control or master.”
— MILTON GLASER

“Designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.”
— JEFFREY VEEN

“It's quite normal for e-commerce sites to increase sales by 100% or more as a result of usability. More important, they can probably avoid 9 of 10 returns by eliminating most mis-designed items (a 1000% improvement of the error rate metric).”
— JAKOB NIELSON

“Design to express, not to impress.”
— JOHN TANEDO
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TBH Creative is a web design company located in Indianapolis, Indiana. We wanted to share a few quotes that inspire us to create exceptional web sites.

Sunday, August 8, 2010

New Information about Search Engine Rank Algorithm Changes

Google has made changes in their algorithm for how pages (and your web site) appear in the search engine results page (SERP). These changes are going to keep SEO marketers and web designers on their toes and make them rethink some of their tactics.


Some of the changes:

Fast Page Indexing - The indexing time required is down to about 15 minutes now when you use Google Webmaster Tools with a dynamic sitemap. This means that new, relevant and frequent content will make even more of an impact in search engine rankings.

Load Time - Google engineers have been talking for a while about including “load time” of a web page in the algorithm for results. Even more of a reason to make sure that your site loads quickly including proper image compression and optimized page elements.

This is bad news for Flash sites because they are slow loading - we have talked about the disadvantages of Flash in other posts. But even more so now, do not expect to rank high with sites developed in all Flash.

Age and Stability of Links - It will become very difficult to push up a pagerank in a short period of time with paid links because the new algorithm is taking into account the age of links. Links that are older with proven stability will make more effect on search results. If your SEO/SEM plan includes link buying, be sure you  purchase for a time frame of at least 8-12 months. Of course, naturally building links is even better!

All in all, your SEO results will see the biggest increase from consistent and relevant content additions. High quality content offers an organic way to build back links as well.

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TBH Creative is determined to stay on-top of search engine optimization techniques and the changes in popular search engines such as Google. Your web site ranking is important to your success and therefore important to us too. Contact us today for a free evaluation of your current web site.

info@tbhcreative.com, Indianapolis Indiana, Web Design
 

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