Perspective, tips, and insight

Articles to help you improve your digital marketing

Why WordPress is one of the best open-source CMS

WordPress was originally known and widely used for its free blogging system.  Now it is growing recognition for its free PHP CMS. Wordpress features include widgets, switchable themes, clean permalink structure, and can assign nested categories to articles allowing the client to show the same information on two pages while only edited in one article.  The user can also create a number of websites using only one installation of WordPress.

How to blog for your business

A journal? No. Corporate blogging is different. In a nutshell, the purpose of corporate blogging is to:
  1. Build your industry authority/expertise.
  2. Increase search engine ranking through recent, relevant and consistent content.
You have all this knowledge in your field, right? A blog offers a casual home to post some of this information in bits and pieces. Customers want to know more, they like to see your personality, and blog offers a place for this type of information. Users read and search for answers online in today's market -- this is where you should sell yourself and your business know-how.

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