For this post, I examined obvious and must-need reasons to upgrade and update your website. If your website has the following problems, you need to upgrade now. Not tomorrow, not in a few months, but now because hundreds or thousands of visitors are (or could be) learning about your company each day.
- Information is inaccurate.
- You are embarrassed to send potential clients to your website.
- Visitors are interested, but cannot contact you via your website.
- Your website has broken links or error pages.
- Visitors cannot answer ‘who you are’ or ‘what you do’ after 10 seconds on your home page.
- Your website hasn’t been updated since it launched… over a year ago!
Some typical examples of information problems on corporate websites include:
|Your staff page shows incorrect employees.|
- Your services or products are outdated, a partial list of what you really do, or are missing photos and proper descriptions.
- You have rebranded but the website still shows your old logo and colors. If your design is good and your website works well, do not forget about the information. These things all work together to help you achieve results.
On the flip side, you may have a great salesman that closes the deal. That is great, but boy is he working hard! Why not double or triple his efforts (not to mention make his life easier) by putting your #1 marketing tool (your website) at the top of your priority list. Set a realistic timeline, find a website company who can help make it happen, and get it out there -- non-embarrassing style. You will be amazed at the what a web strategy can do.
3. Visitors are interested, but cannot contact you via your website.
- Have a clear call to action on each page.
- Provide a phone number or an online form – that is easy and obvious to find.
Adding a call to action and clear method for contact is a fairly quick and easy addition to make that will have a significant impact to visitors on your website and for your company ROI.
4. Your website has broken links or error pages. If you were trying to impress a new client over a lunch, would you be late? Would you take them to Taco Bell or spring for something a bit nicer? Would you belch at the end of the meal? You surely answered no. Well, at least not on purpose, right?
Broken links on your website are similar to the above. They leave a bad impression, do not show off your strengths, and are simply lazy.
|Find and get those broken links fixed immediately!|
This puzzles me, but so many website simply do not state what they do or who they are right up front. Your website should not be a game or riddle for these basic questions. Everyone is busy and people use the Internet to find important information… quickly. If you do not say what you do, users will go somewhere else or leave your site wondering: “what?”.
A few examples:
- If you are business furniture store, show them some furniture. That is great that you are involved in the community and are a cool company, but tell them what you sell!
- If you are a service company, show samples of your work or the products you work on.
|If you sell coffee, attract their senses with a steaming hot cup of coffee or coffee beans.|
6. Your website hasn’t been updated (or thought about much) since it launched… over a year ago!
Are you measuring your website or online success? Do you know how your visitors are behaving on your beautiful new site? Are you directing people to your site and giving them a reason to come back? Creating a website is only step one.
The next steps you should plan on include ongoing analytics review, making changes based on user trends and company goals, and strategizing techniques on how to use your website as a tool to achieve results.