You’re not alone.
Small and medium size businesses across the country are taking a purposeful look at how they engage online as a means to enhancing their prospect engagement and, ultimately, sales efforts.
For most professional marketers that aren’t deeply in tune with digital marketing strategies, it might feel like an organic, evolutionary effort to re-visit your Web activities for improvement. However, there are several large trends that are driving a marketer’s sensibility:
We live in an age of information overload. There is simply too much of everything. The key to this from a marketing perspective is to provide context and a narrative – create a truthful story about you, and, most importantly, how your business helps people or other businesses.
By analogy, instead of merely fishing in the lake, inbound marketing is about fishing at the right spot, at the right time, with the right bait. Sales then reels the fish in.
This is a flip of the role whereby marketing has existed to create sales opportunities by pushing. Now, marketing exists to provide customer value, often times to a greater degree than what is required for the sales effort. Savvy marketers are providing value with pull mechanisms.
Experience (or what I affectionately call “Oomph”)
It’s not enough to do the things listed above, everybody is doing this. The real key, the “secret sauce” if you will, is to provide something extra that entertains, delights, and engages your customers and prospects.
Why should you care?
Simply, nowadays, if a prospect reaches out to you, you can be assured that they have already done enough research on your company to decide whether they want to work with you. A meeting is simply passing the “eyeball” test.
http://www.thebasement.tv/). Headquartered in Indianapolis and working regionally and nationally, The Basement Design+Motion, LLC defines, designs, develops, and deploys digital marketing that delivers - delivers on providing meaningful engagement and user experience that drives a response with its intended audience.