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Articles to help you improve your digital marketing

Cubestat, the free website value calculator

Cubestat is a free and perfect tool for website value calculation, estimations and information. How does it work? You simply enter the domain url in the search box (as shown below) and Cubestat's unique algorithm will calculate and estimate the website worth, daily pageviews and daily ads revenue of the present domain. Among the estimation it will show precise information available for the domain including:
  • Website Worth
  • Daily Pageviews
  • Daily Ads Revenue
  • Estimated Date
  • Meta Info
  • Meta Title
  • Meta Description
  • Meta Keywords
  • Index Data
  • Quantcast Rank
  • Page Rank
  • Back Links
  • Dmoz Listing
  • IP, Host & Whois
  • Site Age
  • Rank Graphs
FREQUENTLY ASKED CUBESTAT QUESTIONS

How does Cubestat work?
Cubestat's algorithm is based on numerous free internet sources including age, indexed pages, backlinks, ranks and popularity. After accumulation of the info there is a calculation for each one of the requested domains. The website worth, daily pageviews and daily ads revenue are estimated from this and display for the requested URL.

Are the Cubestat estimations always accurate?
No, estimation is a simplified interpretation of appraisal, therefore Cubestat visitors should take that as limited. For a real estimation or appraisal we recommend to consult one or (preferably) more experts.

Are the other stats besides the estimations are real?
Yes, those are basic info which is accessible to the public and every single stat is real and from credible sources.

So, any more info I should know?
Yes, as mention above - this is an appraisals, not an exact science. We do try to make the guesswork estimations as close as we can to give you another point of view and ideas, but you should take our information as a supplement, consult with the experts!

How long should I wait to see new stats? Is there any update?
Every domain get estimations & stat update at least every 2 weeks.

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Why does this matter? Web site value matters!

TBH Creative is in the business of creating web sites. The most important statistic to look at on tools like Cubestat (and other statistic tools) are trends. Your site value should be headed in a positive direction over time. Also, compare these values to your competitors to gauge how they are doing online. Make changes accordingly to increase your value.

New Web Site for Ace Sign System

TBH Creative is proud to announce the launch a newly redesigned web site for Ace Sign Systems, Inc. TBH Creative helped Ace Sign move from a one page web site to one that offers more information and highlights their project work. The web site launched today and you can visit it at http://www.acesign.com/.

About the Company
Ace Sign Systems, Inc. is a manufacturer of both custom interior and exterior ADA and Architectural signage. Ace has worked with numerous General Contractors, Architects, Design Firms and Facility Managers. We also provide wholesale products to the sign industry.

Ace has evolved with the ADA and focuses on its strict compliance. We achieve excellence by using the latest technology in painting, CNC equipment, foil stamping, welding technology, and personnel training. Our staff is here to assist you in the planning and development of a signage system that meets your facilities needs.
Check out the new site.

Looking for a web design company to design your new site and take your company to the next level online? Contact TBH Creative to discuss your web project today!

Effective Web site Communication - Part 1

Challenges to developing clear communication on a website
In order to build a website that effectively and clearly communicates with visitors, a number of challenges need to be overcome. Not all websites are the same, so challenges may differ from one website to the next, but the challenges discussed below are some of the most common (Smashing Magazine).

1. Too Much Content One of the biggest challenges that designers have to overcome is simply deciding on the amount of content and information to use. Of course, having a lot of quality information is a good thing, but it can also get in the way and make it difficult to communicate clearly with visitors. In many cases, websites with less content have an easier time effectively communicating a particular message to visitors because there is no excess to get in the way.

Think Web 2.0... sites such as Flickr, Facebook, and even blogger.

Simplicity is key. By trying to fit a lot of content onto a page, the website owner can very easily create a cluttered page that confuses visitors. Primary messages are often overpowered by the busy-ness of a page, and sometimes the content may even send mixed or unclear messages.

From my experience, so many sites built with Content Management Systems run into this problem. It takes a lot of consideration and strategy to determine the main messages and prepare verbiage that is clear, concise and makes sense to the average visitor. Web maintenance and updates should be given the same consideration.

Every Visitor is Different!! When developing websites, one needs to keep in mind that each visitor is unique and that it is impossible to classify all of them in the same group. Websites are designed with their target audience in mind, but even within that group of users, some diversity will still exist. These differences can have an impact on the communication of the website, because not every visitor will respond in the same way or understand the same messages.

How are visitors different? Demographics, age and sex are important factors. Beyond demographics, not every visitor will have the same purpose in visiting the website. They may be looking for different things or have different agendas on the website. Visitors will also come from a variety of sources, and visitors from one source will not always have the same characteristics as visitors from another source. Additionally, not all of your visitors will have the same level of knowledge of the subject of your website. All of these things make each visitor unique, and they all have an impact on the communication between the website and the user.

Another factor to consider is user personality types: functional, sensory, or social. This means your navigation must be clear, information/text must be relevant, and the imagery around this all must be attractive and inviting.

Clarity
Communicating through a website is easy. Every website communicates in a number of different ways, even unintentionally. Communicating with clarity, on the other hand, is much more of a challenge. Because of the short amount of time that a new visitor is likely to spend on a website before leaving, there is a strong need for the website to quickly and clearly communicate. In order for a message to be clear, there must be a clear purpose and priority of the website that is understandable to the visitor; there must not be too much noise or clutter; and the message must be communicated in a way that it can be understood by the visitor.

Sounds tough, right? Your web designer should be able to offer recommendations and a content editor can help strategize the exact wording.

Keeping Communication Brief, But Complete
Because of the need for clarity and the benefits of communicating quickly, there are advantages to keeping messages as short and concise as possible. A brief, clear message will generally be most effective for communicating quickly online. Of course, there are exceptions to this, such as situations where in-depth articles are used to provide detailed information to visitors who are interested in such information. Keeping a message brief and complete is a major challenge. One of the reasons taglines are so effective is that they can communicate something significant about the company or the website in a brief statement that, ideally, leaves a memorable impression on the visitor.

Proper use of bullet points, heading and sub-headings also help with message clarity.

Having Personality
Online communication is unlike forms of communication that allow face-to-face interaction between two people. In online communication, the human visitor receives a message from a website, not directly from a person. However, the most effective communication generally occurs on websites that show some kind of personality in that communication. The website is a representation of the company or the person behind it, and showing that in the communication is important.

Digital Mash, the portfolio website of designer Rob Morris, shows some personality with the tagline “Hero for Hire.” While there are tons of designer portfolio websites out there, Rob’s stands out in part because this statement shows some personality. 

Graphics and overall design should demonstrate your personality. Other elements, such as Flash or Javascript developed interactive pieces help show personality and add interest for the end-user.

Not Overpowering the Communication with the Design
The design and appearance of a website should be used strategically to enhance the message of the website, but it can also become an overpowering element that hinders communication. The content of the website is of primary importance, while the appearance of the website should be used to make the visit more pleasant, memorable and easier. The design of a website should not become a priority over the content, or else the website will suffer in usability.

Web design should be created to compliment and enhance the message, not the other way around.

Getting and Keeping Attention
If you have an audience with a very short attention span and that is quick to close the browser or visit another website, getting and keeping its attention is a necessary prerequisite to effective communication. This also goes back to the issue of having a clear and concise message that communicates to visitors before they get confused or bored with the website. If visitors arrive at a website and cannot easily understand its purpose or what it offers them, they’re likely to move elsewhere.

It is also relevant to consider page load-time also here. These days, most users have a quick speed Internet connection, but heavy images or other elements may lose the attention of your audience before your page even finishes loading!

Article Source: Steven Snell on Smashing Magazine outlined the importance and breakdown of clear and effective communication online. It is worth repeating the key points. This information is relevant to any and all web sites with a purpose.

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Contact TBH Creative for professional, full-service web site solutions. TBH Creative is based in Indianapolis, Indiana and specializes in web design and creating effective online messages.

New Web Site for Hickory Creek Healthcare Foundation

TBH Creative is proud to announce the launch of first web site for Hickory Creek Healthcare Foundation. TBH Creative helped Hickory Creek determine online goals and strategy, create a design that highlighted their special care and various locations, and developed the site to reflect professional and quality. The web site launched today and you can visit it at http://www.hickorycreekhealthcare.org/.

About the Organization
Hickory Creek Healthcare Foundation is a non-profit, community-based organization committed to providing quality and compassionate long-term care and rehabilitation services to all of our residents. They strive to render such care to all residents, regardless of their ability to pay. Their homes are small (with 36 residents in most) which makes the care more personalized than in larger homes. Hickory Creek operates 16 skilled nursing homes in Indiana and Ohio with one home in Indiana dedicated to the care of adults with developmental disabilities. Check out the new site.

Looking for a web design company to create a powerful online marketing tool for your organization? Contact TBH Creative to discuss your web project today!

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