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Indianapolis supply company, A.G. Maas Company, launches new web site

TBH Creative was hired to redesign and refocus a new web site for The A.G. Maas Company. The web site focuses on the various products they offer and high level of customer service. Visit the web site to learn more about the A.G. Maas Company.


About The A.G. Maas Company The A.G. Maas Company supplies Indianapolis business and home with a wide variety of products including janitorial supplies, environmentally safe products, floor maintenance equipment, exterior furnishings, washroom partitions and accessories, and more.

Albert G. Maas established this company by selling cleaning supplies from a horse-drawn cart on the streets of downtown Indianapolis. Laura Mohlenhoff is The A.G. Maas Company’s current owner, and the two previous owners were her mother, Linda Lytle Mohlenhoff, and her grandfather, John Lytle. They have been a corporate citizen of Indianapolis for nearly 100 years and are proud to be a part of your community.

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To learn more about TBH Creative's Indianapolis web design services, contact us today and tell us about your online needs. We'll develop a proposal and recommendations for your company needs and budget.

What everyone ought to know about Logo Design

Below are a few 'best practices' for designers and / or any business owner to consider as they create a company identity.

To ensure that a logo will last through time and will work for all sorts of purposes, it is important to develop a logo that reproduces well at a small size and in black & white. Gradients, small details and fine lines will surely be lost and confusing at any size. Although in theory a more complex (and in some cases) beautiful picture or artwork is very nice to look at, does not mean it translates well to the world of branding a company or a logo. No amount of gradient or color will rescue a poorly designed mark.

SIMPLICITY RULES ALL
This is the number one rule when it comes to creating an effective identity or mark.

Add recognition with simplicity. Keeping the design simple allows for flexibility in size. Ideally, a design should work at a minimum of around one inch without loss of detail. For example, take a look at these logos from large and well-known corporations -- Mitsubishi, Samsung, FedEx. Their logos look simple and are easier to recognize because of it. Most of the great logos are simple, and it is always easier for us to remember and recognize a simple design than to identify and relate to complicated artwork.

Avoid complicated or detailed pictures. Complex images can look great on well-printed materials, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail, complicated imagery & themes.

Avoid complicated themes. Customers will not take the time to interpret or decode a complicated subject, theme or pun. It's silly to waste their time or the clients with a challenging logo design.

Never use clip art in a logo. Clip art will never give the effect of a custom logo and can be easily duplicated or stolen. If clients want to be taken seriously this practice should be avoided all together.

A logo mark does not need to illustrate what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, does not mean you can’t do better.

The Mercedes logo isn’t a car.
 

The Virgin Atlantic logo isn’t an airplane.
 

The Apple logo isn’t a computer.
 

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If you need help with your logo design or identity package, contact TBH Creative. We can also assist with your web design and offer a full package of services to get your business started.

Check out our recent logo design for Dermatology Education and Resource Mentors.

Great American Puzzle Factory New Web Site

TBH Creative was hired to create a redesigned and more functional web site for a new division of Fundex Games featuring puzzles -- The Great American Puzzle Factory. The web site utilizes a custom developed maintenance application and shows off the various types of puzzles they have to offer from Novelty puzzles to Children puzzles to various piece-size puzzles. TBH also helped integrate an RSS feed reader to import news from their blog. Visit the web site to learn more about the Great American Puzzle Factory and Fundex Games.

About The Great American Puzzle Factory Great American Puzzle Factory is a division of Fundex Games and creates cutting-edge puzzle products including Alex Beard’s Impossible Puzzles, Clearly Puzzled™, Make ‘Em Move™, and licensed puzzles. Fundex Games is well-known for many of its other games such as Phase10®, multiple award-winning Alfredo’s Food Fight™, and all-time classic Gnip Gnop™.
Fundex is "Where Fun Comes First" and is based near Indianapolis, Indiana. Follow Fundex Games on Twitter and YouTube.
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TBH Creative welcomes the opportunity to help you with your web site redesign project. Give us a call today for highly effective and reliable web design services.

Why use Strict Doctype?

A new subcontractor asked me why TBH Creative requires the use of Strict DOCTYPE for its website build outs, and below is our explanation, definition, plus a little more technical information.

First of all, according to HTML and XHTML standards, each HTML document requires a DOCTYPE (stands for document type declaration). The "DOCTYPE" appears at the top of each HTML document and tells a validator which version of HTML to use in checking the document's syntax. A DOCTYPE is a key component of standards compliant code, and markup and CSS won’t validate without them. If you are using XHTML to code a web page, you have a choice between using a Strict or a Transitional DOCTYPE. The Strict DOCTYPE means that your XHTML has to be completely standards-compliant. The Transitional DOCTYPE allows you to use some elements and attributes that were common in older HTML markup but that do not adhere to current standards.

To summarize (and as its name suggests), transitional DOCTYPES are meant for developers making the transition from older markup to modern ways of building code. On the other side, strict DOCTYPES are actually the default - the way HTML 4.01 and XHTML 1.0 were intended to be utilized. A Strict DOCTYPE also ensures that browsers use their strictest, most standards compliant rendering modes.

TBH Creative uses Strict DOCTYPE for its web pages for these reasons. Using an incomplete or outdated DOCTYPE—or no DOCTYPE at all—throws these same browsers into “Quirks” mode, where the browser assumes you have written old-fashioned, invalid markup and code per the depressing industry norms of the late 1990s. For developers making the switch from Transitional to Strict, below are links to lists of elements allowed with a Transitional but not Strict DOCTYPE:
TBH Creative works hard to keep up with industry changes, standards and to prepare itself and its clients for future of web. Contact us today to learn more about our Indianapolis web design services.

Here's a quick way to edit your photos online

A client told me about Picnik -- they had been using the software to crop and edit photos for their web site. The problem was they had a skewed photo that I was going to help them fix. So, when they told me about Picnik, I was a little skeptical but said I would check it out.

Upon giving it a try, I was amazed. I am an avid Photoshop fan, but the Picnik software is a really great alternative, especially for our clients who need to edit photos for online without proper software and expertise.

Picnik was simple to use and more robust than I expected. Right from online, you can upload a photo, crop, resize, sharpen, correct exposure, remove red eye, rotate, and more -- the end result is an exported photo as you created. The bonus is that the software is free. They also offer a premium account if you want to do more, but the basic account provides quite a bit.

Picnik is a great photo editing tool and alternative to other costly software. The easy to use interface allows you to clean up and edit pictures without knowing a thing about photo editing. The company has been featured in CNET, PCmag, Mashable, Time Magazine, and the Wall Street Journal.

Check it out today

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 Looking for a web design company to provide tips and great tools? Choose TBH Creative and we will continue to help find you great web design resources like Picnik.

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