The problem is: everyone else is trying to do the same thing! Therefore, it is important to understand that search engine optimization and search engine marketing is an ongoing process based on competition for targeted keywords and changes in the search engine algorithms. If your competitor increases what they are doing, you will need to do the same in order to stay ranked. If Google changes they way they rank sites, you will need to adjust your strategy.
What does it take to rank?
Ask yourself these questions:
- Will people search for the service or product on my website?
- Exactly which words will they be searching for?
- How competitive are my target keywords -- how many other websites are targeting the same keywords?
We recommend that you be realistic about targeting highly competitive keywords - you may be better off targeting less popular ones.
Stay tuned for more SEO information, but get started today thinking about your keywords. Learn more about SEO basics here.
Contact TBH Creative to discuss your web site SEO strategy or web design project.