- Do not use splash pages. There are very few circumstances in which splash pages are profitable, warranted or useful. Ultimately, they mean 1 more click for the user to find what he or she needs. If you or your client is considering a splash page, ask: why add that extra click?
- Include a Site Map and/or Search. These tools give the control to the user and allow them to see the complete hierarchy of pages. A site map is useful if your site is 10 pages or several hundred pages.
Tuesday, March 3, 2009
2 tips to minimize web site clicking
About the author | Tatum Hindman
Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and sitting down with clients to define online marketing goals. She likes to blog about questions or topics that clients ask about as well as sharing new tricks.View more posts by Tatum